An open and welcoming global city
A regal city, home to majestic monumental architecture bound by tradition but with a modern influence, London boasts an unmistakeable skyline, a fascinating attraction for those wishing to discover the English capital. Whether on foot, by bus or by boat on the Thames, the city is well worth visiting by any means for its places of beauty and historical value.
London and its places of beauty and historical value
A very useful and convenient way of seeing London is to purchase London Pass, a card allowing access to most of the main attractions including the St. Paul’s Cathedral, Tower Bridge, the River Boat Cruise on the Thames and Windsor Castle and four UNESCO world heritage sites: Tower of London, Maritime Greenwich, Westminster Palace and Abbey (including St Margaret’s Church) and Kew’s Royal Botanic Gardens
The renowned Tower Bridge offers panoramic views of London overlooking the Thames
The Tate Modern, with its minimalist architecture and spectacular view over the river, is the world’s most visited modern art galley. London offers hundreds of museums to choose from. Entrance is free to many museums including the British Museum with the imposing stairway in the Great Court, the National Gallery, the Design Museum, the Victoria and Albert Museum and the Natural History Museum with its dinosaurs.
The royal palace of Buckingham Palace is famous for Changing the Guard and for its beautiful rooms, decorated with some of the greatest treasures from the
Royal Collection, including paintings by Rembrandt, Rubens and Van Dyck
Buckingham Palace, official London residence of the British royal family since 1837 with 775 rooms, 19 of which make up the Queen’s apartment overlooking Green Park, is open to the public: the State Rooms, decorated with some of the greatest treasures from the Royal Collection - including paintings by Rembrandt, Rubens, Canaletto and Van Dyck - are open during the summer and the Queen’s Gallery and the Royal Mews all year round. The Palace forecourt is used for the Changing of the Guard, a major tourist attraction. The enchanting eight Royal Parks are also not to be missed. The “Memorial Walk” dedicated to Diana, Princess of Wales, is a 11 km route passing through St James’s Park, Green Park, Hyde Park and Kensington Gardens. Or you can visit one of London’s peaceful outdoor places such as Kew, the Royal Botanical Gardens o the Chelsea Physic Garden.
The city is divided into several neighborhoods that have a unique atmosphere Hampstead, Greenwich, Barnes, Highgate, Wimbledon and Richmond are full of beautiful homes, boutiques and restaurants. While the more alternative areas like Brixton and Dalston are characterized by a stimulating culture and a trendy music scene. London offers many different places with live music of every type ranging from opera to Brit pop, and also holds the world’s most important classical music festival, the Proms, every summer at the Royal Albert Hall.
The London Eye, the tallest and ultra-modern observation wheel in Europe with breathtaking view from 135 meters high
Shopping enthusiasts can choose between flagship stores in Oxford Street or famous designer stores in Bond Street and Myfair that is London’s most exclusive shopping area, trendy and eclectic shops in King’s Road or the markets of Camden Street, Notting Hill and Brick Lane but also the shopping centres Westfield London, Westfield Stratford City and in Canary Wharf or the iconic departement store such as Harrods, Liberty and Selfridges. For books lovers, London offers many bookshops and over three hundred public libraries including the British Library, wich holds the Magna Carta. And lastly, two must-do experiences are a trip on the London Eye, the tallest and ultra-modern observation wheel in Europe with breathtaking view from 135 meters high, and tea at the Ritz or Fortnum & Mason, two true London institutions.

Text by Luca Lembi

Photos:, Shutterstock

Published on Avion Tourism Special Edition for Milan Bergamo Airport N28 e N71

Updated April 2018 and July 2019 by Nicolò Villa

Copyright ©



Tourism Board


Where to sleep in London

London is a welcoming city and offers different possibilities for accommodation.

To find the ideal hotel and the best offers you can do a search for the stars but also for districts or landmarks.



Trafalgar Square is a must-see for visitors to London for the cultural events, shows, exhibitions and other unusual activities it holds. The square is home to Nelson’s Column and the famous stone lions. Trafalgar Square is named after Britain’s victory in the Battle of Trafalgar in 1805. It is located in Westminster, in the city centre. It’s surrounded by St Martins-in-the-Fields Church and The Strand to the east; Admiralty Arch and The Mall to the south west; Whitehall to the south and the National Gallery to the north.


Buckingam Palace, the residence of the British Royal Family, is one of the few royal palaces left in the world. During summer, visitors can visit 19 State Rooms, out of a total of 600, in the heart of the palace. All rooms are decorated with some of the greatest treasures of the Royal Collection, including paintings by Rembrandt, Rubens, Canaletto, Van Dyck and sculptures by Canova. Outside Buckingham Palace you can see the magnificent exterior of the palace and the famous Changing the Guard ceremony. 

Entrance Buckingham Palace and State Rooms 


The Westminster Palace, known also as the Houses of Parliament, is the building where the two Parliament houses conduct their sessions. Initially used as a royal residence and built in Gothic style, it consists of almost 1,000 rooms. Alongside is the famous clock that has marked time in London since the middle of the nineteenth century. The clock tower, 96 meters high, is fabulous also at night with the four clock faces illuminated. 

Walking Westminster, Big Ben and House of Parliament


This predominantly Gothic style church is the site of coronations and burials of British monarchs. With a length of 156 metres and a width of 34, the central nave of Westminster Abbey is the longest in Great Britain.

The tombs of important English writers and poets such as Shakespeare and Dickens can be found inside.
Westminster Abbey Tour with Optional Houses of Parliament


This characteristic bridge of London opens to allow the passing of large ships. Inside it houses the Tower Bridge Museum which tells the story of the bridge. It was opened on 30 June 1894 by the Prince and Princess of Wales (the future King Edward VII and Queen Alexandra). When you visit the Tower Bridge, experience the glass floor to see a view above the River Thames. Not far away is the Tower of London, a solid construction fortified and built by the Normans. 

Tour Vip with early access


Known as “the navel of the world”, Piccadilly Circus is the most important meeting place in the city. Here two attractions can be found: the Trocadero, a large shopping centre, and Rock Circus dedicated to the history of pop and rock music. The square is dominated from above by the famous statue known as the Fountain of Eros, which is reality represents the Angel of Christian CharityPiccadilly is a perfetc place to experience London’s West End, to shop, dine or stay.

The British Museum exhibits works from all over the world, from prehistory to the present day. Among the most famous works: Stele di Rosetta, the sculptures of the Parthenon and the mummies of the collection on ancient Egypt. Free entry. 
The Museum of Design in London is the most important museum in the world dedicated to contemporary design in all its forms: from furniture to graphics, from architecture to industrial design.
Free entry.
Trafalgar Square
The National Gallery houses numerous paintings from western Europe from approximately 1250 to 1900. Important works include paintings by Botticelli, Leonardo da Vinci, Rembrandt, Gainsborough, Turner, Renoir, Cezanne and Van GoghInside offers a restaurant, café, bar and a shopping area with exclusive gift, books and prints. It is located in Trafalgar Square and the entrance is free. There are also many temporary exhibitions and guided tours for both children and adults. 
No visit to London is complete without seeing the Tate. The British National Gallery of Modern and Contemporary Art from all over the world is located in the former Bankside power station on the banks of the River Thames. It houses works by Cézanne, Matisse, Picasso, Dalì and Bourgeois.


Tours and excursions
Coca-Cola London Eye is the famous attraction of London and one of the world’s tallest observation wheels. In its high-tech glass capsule is possible to see the Houses of Parliament, the Big Ben and a splendid panorama over London with the most famous landmarks including Buckingham Palace, St Paul’s Cathedral and the Tower of London. With the fast-track ticket, you avoid waiting in line. The ticket also included a mini-movie Coca-Cola London Eye 4D Cinema Experience. Duration: 40 minutes. 
A 7-hour tour from London to visit the Warner Bros. Studios to live the magic Harry Potter film saga. A minimum of 4 hours is spent at the studio to admire: the See Platform 93/4, the Hogwarts Express, Dumbledor’s office, the Great Hall, the Gryffindor rooms, Flourish and Bloots or Ollivers Wand Shop, the films special effects, the costumes and props. Entrance ticket to Warner Bros. Studios include the bus transfers from/to London. Duration 7 hours. Discover the Tour
Hop-on hop-off sightseeing bus tour (24, 48, or 72-hour ticket) with 6 bus routes. The ticket includes: 3 free walking tours (Changing of the Guard Walk, Rock ‘n’ Roll Walk, Jack the Ripper Walk); river cruise pass along the River Thames between Westminster and the Tower of London (with the 48 hour ticket you can include Greenwich); 3 feeder services connecting the train stations and hotel districts. Multi-language audio guide and free Wi-Fi on-board. Duration: 24 - 72 hours. 
A way or return cruise from Westminster Pier to Greenwich to see from the River Thames the sights of London, such as the Tower of London, the Houses of Parliament, Tower Bridge, Tate Modern and The Shard. Is possible to admire also the small town of Greenwich and explore the Greenwich Market, the Cutty Sark, National Maritime Museum, Greenwich Park and the Royal Observatory. Duration: a Westminster to Greenwich cruise takes approximately 1 hour, while a return cruise takes 2 hours. Discover the Tour
St James’s Park is found along The Mall and from the bridge over the river offers two of the best views in LondonBuckingham Palace and Whitehall.
Free concerts are held during the weekends, from mid June to the end of August.

Hyde Park is located in the centre of London and offers boating on the Serpentine, the famous recreational lake near the well-known Rotten Row horse track. In summer the park hosts a great many shows and activities.

5 hour tour from London, in the morning or afternoon, to discover the mystery of Stonehenge, one of the most famous prehistoric monuments in the world and UNESCO World Heritage Site. To admire: the landscapes of the Salisbury plain during the journey, the mysterious circular complex of rocks built by man and dating back to about 5000 years ago and the surrounding landscape. Audio guide with tourist info in 9 languages. Return to London by air-conditioned bus. Duration: 6 - 7 hours 
1 day tour from London to discover the Cotswolds countryside and two cities, Oxford and Stratford. Visit: Stratford-upon-Avon; the birthplace of William Shakespeare; the famous Swan Theater; the Cotswolds Hills; the university city of Oxford and the Bridge of Sighs and the Cathedral of Christ Church. Guided tour and transportation with a luxury vehicle. Duration 11 hours. Discover the Tour

in digital version
Italian's art cities. On this issue we recommend you: Venice, Bergamo, Milan, Turin, Florence, Pisa, Rome, Naples, Palermo and Catania. Discover the destinations directly on the website of the magazine.
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