Eurowings flies in sneakers
Eurowings is renewing the image of its crews and making white sneakers with the airline logo part of the daily uniform. With immediate effect, cabin crew will be able to wear them on all flights, no longer just on Fridays as previously provided for by the "Sneaker Flydays".
The decision stems from the success of the initiative and the request of employees, who appreciated a more comfortable shoe for everyday operational activities. For the Lufthansa Group company, the new look also responds to the desire to offer a more modern image, consistent with the brand's promise: "More comfort for everyone".
Sneakers introduce an informal but well-kept element to the uniform, maintaining a professional look and making the presence of crews on board and at the airport more dynamic. According to Eurowings, the positive feedback does not only come from the staff: passengers have also expressed appreciation through feedback and comments on social media.
With the extension of the project, Eurowings is thus turning a weekly initiative into a permanent choice. The result is a uniform closer to the language of contemporary travel, where comfort, practicality and recognizability become part of the experience also perceived by passengers.
Eurowings
Eurowings, the low-cost airline of the Lufthansa Group, is the market leader at the airports of the cities of Dusseldorf, Hamburg, Stuttgart and Cologne/Bonn and currently has a fleet of around 100 aircraft. In its current summer schedule, the airline flies to more than 150 destinations in Europe. With its extensive route network and 13 international bases, including Palma de Mallorca, it is Germany's largest holiday airline.
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