Lufthansa's "Fashion Challenge"
An exclusive itinerary that intertwines fashion, culture and international creativity: Lufthansa presents a special challenge that accompanies four young European talents to discover the symbolic cities of Fashion Weeks, offering a unique journey made up of styles, contaminations and new perspectives.
First stop: New York City. Here, the protagonists explored the many faces of New York fashion, from the vibrant street style of Brooklyn to the sophisticated elegance of SoHo, to the highlight of the Lufthansa Fashion Brunch, which brought together European creators and some of the most influential voices in American fashion.
Four cities, four hosts, four moods
After the New York experience, the Fashion Challenge continues in Madrid, London, Milan and Paris. At each stop, one of the creators takes on the role of host, proposing a theme inspired by local culture and guiding the others to discover the city's fashion scene.
Trials include: visiting iconic locations and creative communities; create an outfit inspired by the mood of the city; identify an accessory that represents its essence.
The protagonists of the challenge
- Italy - Federica Delsale (@federicadelsale), fashion lover, innovator and DJ from Milan.
- United Kingdom - Tay Thar (@taytthar), a London-based content creator with a bold and creative style.
- France - Nathan Joseph Graff (@iamnathangraff), Parisian lifestyle influencer.
- Spain - Julieta Padrós (@julietapadros), fashion influencer based in Madrid with roots in Barcelona.
Creators on their social profiles post exclusive backstage, authentic street style and personal looks at the world of fashion.
"Lufthansa unites worlds, cultures and now – through fashion – also visions, stories and identities. Fashion is no longer just an expression of style, but becomes an integral part of the journey," says Michael Knapp, Head of EMEA Marketing at the Lufthansa Group.
