ITA Airways launches "Journey into excellence": a taste of Italy between the lounges of Rome Fiumicino and Milan Linate

ITA Airways inaugurates "Journey into excellence - A taste of Italy", a project created in collaboration with ORIGIN ITALIA, the Qualivita Foundation and the Ministry of Agriculture, Food Sovereignty and Forests (MASAF), dedicated to the enhancement of Italian agri-food excellence with Geographical Indication.
The initiative is part of the promotion of Italian Cuisine, a candidate to become a UNESCO Intangible Cultural Heritage of Humanity, and aims to offer Travellers an authentic experience between taste, culture and territory.
 

The ITA Airways lounges at Rome Fiumicino airport (Hangar and Piazza di Spagna) and Milan Linate (Runway) become showcases of Made in Italy agri-food: over 40 Protection Consortia will take turns every week to tell and let people taste the symbolic products of the Italian tradition. More than 70 tasting events are scheduled, during which Travellers will be able to discover the stories, flavours and characteristics of PDO and PGI products, guided by the experts of the Consortia.

In the Runway Lounge in Milan Linate, from 3 to 6 November, the tastings will be dedicated to the PDO and PGI cheeses of the AFIDOP selection: from Asiago PDO cheese to Parmigiano Reggiano PDO and Grana Padano PDO, accompanied by Balsamic Vinegar of Modena PGI, up to Gorgonzola PDO, Mozzarella di Bufala Campana PDO, Provolone Valpadana PDO, Burrata di Andria PGI and Pecorino Romano PDO.
 

In the Hangar Lounge of Rome Fiumicino, on 3 and 4 November, the protagonists will be Prosciutto di Parma PDO and the excellence of the Emilian territory.
The Qualivita Foundation, a point of reference in the enhancement of PDO, PGI and TSG productions, supports Consortia and institutions in promoting a culture of quality food. MASAF, through this collaboration, renews its commitment to the protection and promotion of the Italian agri-food heritage and food and wine traditions, of which Geographical Indications represent a fundamental pillar.

"Journey into excellence" is much more than a tasting journey: it is an invitation to get to know the Italian gastronomic identity up close, a sensory journey through the authentic flavors that tell the history and richness of our country. A true business card of Italy in the world, signed by ITA Airways.