Eurowings brings travel style to the catwalk
On the occasion of the About You Fashion Holidays, hosted at the historic Berlin-Tempelhof Airport, the airline presented its first Eurowings Travel Collection, a selection of outfits inspired by lightness, comfort and the pleasure of traveling.
With the "Ready for Take-off" concept, Eurowings participated by presenting twelve curated looks developed together with the online fashion store. The collection comes from garments selected directly from the About You assortment and interprets travel as a dynamic, free and contemporary experience.
Designed for those who travel often, between airports, cities and moments of relaxation, the Travel Collection offers a practical and versatile style, suitable for both leisure time and travel. The garments recall the idea of a relaxed journey, where comfort and personal image become part of the same experience.
Among the novelties of the premiere stands out the Eurowings sweatsuit, created exclusively in collaboration with About You. The suit, consisting of joggers and hoodies, represents the symbolic garment of the collection and tells of the company's desire to bring the world of travel closer and closer to that of lifestyle.
The entire Eurowings Travel Collection is also available on the About You Online-Fashion-Store, confirming a collaboration that combines fashion, travel and brand communication in a project designed for a mobile, young and style-conscious audience.
Eurowings
Eurowings, the low-cost airline of the Lufthansa Group, is the market leader at the airports of the cities of Dusseldorf, Hamburg, Stuttgart and Cologne/Bonn and currently has a fleet of around 100 aircraft. In its current summer schedule, the airline flies to more than 150 destinations in Europe. With its extensive route network and 13 international bases, including Palma de Mallorca, it is Germany's largest holiday airline.
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