SAS and 3: Free Wi-Fi with Starlink for passengers
SAS Scandinavian Airlines and mobile operator 3 are entering into a new commercial partnership that combines global operational connectivity with real benefits for passengers. The agreement provides for 3 to manage SAS's operational mobile communications worldwide, strengthening the company's digital infrastructure along the entire international network.
For those who fly, the most relevant news concerns the on-board experience: EuroBonus members and 3 customers will have free access to Wi-Fi on SAS aircraft equipped with Starlink technology, the high-speed satellite connectivity already introduced by the company.
By integrating 3's mobile network with the new Starlink-based Wi-Fi system, SAS aims to offer fast, stable internet access available in all classes of travel. The free service will be included as a new benefit of the EuroBonus loyalty program, also accessible to new members.
In a context where digital connectivity is increasingly central to the travel experience, the initiative guarantees passengers the opportunity to stay online from boarding to arrival, with continuity between ground and flight services.
In addition to the benefits for Travellers, the collaboration allows SAS to enhance its operational communications on a global scale. The mobile network capabilities provided by 3 will support the company's day-to-day operations across the network, helping to make operations more efficient and integrated. SAS and 3 are also evaluating further commercial synergies, with the aim of strengthening the integration between the EuroBonus program and 3's mobile services. The intent is to create a scalable connectivity ecosystem that connects the travel experience on the ground, in the air and at the destination.
