Toblerone Pistachio Gelato arrives exclusively at Istanbul Airport
Toblerone Pistachio Gelato, a new limited edition of the famous triangular chocolate, available exclusively at the Turkish airport, debuts at Istanbul Airport. The creation stems from the encounter between Toblerone's international identity and one of the most representative flavors of Turkey's gastronomic tradition: pistachio.
The peculiarity of the initiative is above all in the extremely limited availability. In fact, only 34 handcrafted bars are released every day, transforming the product into a proposal designed specifically for travellers in transit in Istanbul.
The project is developed by Mondelēz World Travel Retail together with Gebr. Heinemann and Unifree Duty Free, partners that manage an important part of the airport's duty free offer.
The choice of pistachio directly links the limited edition to the destination. In fact, Toblerone uses taste as an element of connection with the territory, reinterpreting a specialty particularly appreciated in Turkey within its "Never Square" universe.
Istanbul Airport (IST) thus becomes the only place to buy Toblerone Pistachio Gelato, adding to its travel retail offer a product created specifically for the airport and not available in normal international distribution.
For passengers, the initiative introduces a component of exclusivity in airport shopping: not only a product that can be purchased during the trip, but a limited edition linked directly to the destination and available in very limited quantities.
With Pistachio Gelato, Toblerone's strategy in travel retail also continues, which in 2026 has already used international airports to present special flavors and limited productions linked to the characteristics of individual destinations.
After Toblerone Vanilla Gelato at Rome Fiumicino Airport (FCO), inspired by the Italian tradition of ice cream, the new Pistachio Gelato brings the formula to Istanbul, this time through one of the most recognizable ingredients of Turkish confectionery culture.
