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23 January 2026

Plaza Premium First debuts at Rome Fiumicino

The first European Plaza Premium First Lounge opens: 700 square meters of Italian design, signature cuisine and immersive experiences for the most demanding Travellers

Plaza Premium Group marks a key step in its European strategy with the inauguration of Europe's first Plaza Premium First Lounge at Leonardo Da Vinci Airport in Fiumicino

Located in Terminal 1 – Departures, the new lounge represents an evolution of the concept of premium airport hospitality, with the aim of redefining the standards of the pre-flight experience in Italy's main gateway.

 

With an area of 700 square meters and a capacity of 115 guests, Plaza Premium First Rome introduces a high-end format that combines personalized hospitality, tailor-made gastronomy, luxury environments and cultural content inspired by the capital.

 

Plaza Premium First a Roma Fiumicino. Foto: Copyright © Ufficio Stampa Adr
Plaza Premium First in Rome Fiumicino. Photo: Copyright © Adr Press Office

 

A strategic investment in Italy's main hub

 

The opening consolidates the role of Rome Fiumicino as a European hub capable of attracting the most important global airport hospitality operators and strengthens the premium positioning of the airport managed by Aeroporti di Roma. The new lounge is part of a path of continuous improvement of the passenger experience, oriented towards increasingly personalized and high value-added services.

 

Plaza Premium First, already present in key airports such as Hong Kong, Kuala Lumpur, Vancouver and Macau, thus arrives in Europe for the first time, choosing Rome as the showcase of its most exclusive concept.

 

Plaza Premium First a Roma Fiumicino. Foto: Copyright © Ufficio Stampa Adr
Plaza Premium First in Rome Fiumicino. Photo: Copyright © Adr Press Office

 

La Dolce Vita meets Italian design

 

The architectural and interior design is inspired by the Italian Dolce Vita, reinterpreted through the contemporary language of Plaza Premium Group. Travertine, oak wood, bronze details and warm tones define elegant and welcoming environments, where natural light, handcrafted textures and classic proportions recall the Roman aesthetic.

Every element, from energy-efficient lighting to biophilic touches, is designed to promote comfort and well-being, in line with a vision of sustainable and human-centric design.

 

Plaza Premium First a Roma Fiumicino. Foto: Copyright © Ufficio Stampa Adr
Plaza Premium First in Rome Fiumicino. Photo: Copyright © Adr Press Office

 

Signature dining experiences and cocktails

 

The heart of the experience is the food & beverage proposal, which accompanies the guest on a journey through Italian cuisine, Roman specialties and international dishes made with local ingredients. The Primo Dining Room offers a fine dining à la carte menu, flanked by a wine list and selected spirits.

The Aero Bar is the meeting point for cocktail culture, with artisanal creations and signature drinks inspired by the Italian territory, flanked by an espresso coffee and a dedicated dessert area.

 

Plaza Premium First a Roma Fiumicino. Foto: Copyright © Ufficio Stampa Adr
Plaza Premium First in Rome Fiumicino. Photo: Copyright © Adr Press Office

 

A tailor-made airport experience

 

Plaza Premium First Rome aims to stand out for the richness of its services: personalized concierge, private suites for rest or productivity, widespread wireless charging and 3D augmented reality viewers that allow you to explore Rome and Cinecittà in an immersive way.

The offer is completed by the outdoor patio, animated by music sets and live DJs, the Nursery area for families and dedicated business spaces, with fully customizable executive meeting rooms.

 

Plaza Premium First in Rome Fiumicino. Photo: Copyright © Adr Press Office

 

 

Art and culture at the center of the journey

In keeping with the Italian identity, the lounge integrates art installations and permanent exhibitions, created in collaboration with a local gallery. The works on display can also be purchased, transforming the airport stop into an authentic and memorable cultural experience.

 

Open to all Travellers, regardless of airline and travel class, Plaza Premium First Rome is proposed as a new reference point for the premium segment in Europe. A place where design, service and local identity come together to offer an experience that goes beyond the traditional concept of a lounge.

 

By The Editorial staff
Avion Tourism Magazine
Text source, visual and photos: Copyright © Press Office Plaza Premium Group / ADR
Photo Rome: Copyright © Sisterscom.com / Shutterstock

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