Emirates unveils 'First' as a new standard of luxury in Dubai
With an increasing focus on the travel experience of its premium customers, Emirates has officially opened 'Emirates First', the sophisticated new area for First Class passengers and Skywards Platinum members at Terminal 3 at Dubai International Airport.
It is an exclusive and completely redesigned area, where every detail has been studied to ensure comfort, privacy and refinement from the first moment at the airport. The elegant and relaxing environment stands out for its aesthetic care and functionality: large seats, fine materials, warm and natural color palettes, and a design inspired by the company's lounges and cabins on board. Dominating the entrance, a golden door introduces guests to a private world, with a luxurious seating area, where check-in can be conveniently done by a dedicated host via iPad, while guests relax. The formalities can also be handled by a single family member, making it easier for families travelling to leave.
Every element of the area is designed to offer a smooth and stress-free transition: from the elegant marble and brass desks for luggage storage, to the priority routes for security and immigration, to the direct access to the three Emirates First Class Lounges in Terminal 3. Here, passengers can enjoy à la carte gourmet cuisine, Champagne and fine wines, relax in the spa, work in the business centers or simply indulge in moments of comfort in exclusive environments.
Emirates First is part of the airline's wider investment plan in the premium segment: from complimentary chauffeur-drive service, to enhanced in-flight hospitality – with attention to the smallest details, such as white gloves for First Class service, signature dishes and new presentations for caviar and cheese. Everything is designed to express the utmost care, elegance and customization.
With this new space, Emirates reaffirms its leading position in the premium segment and once again redefines the standards of airport hospitality, confirming its commitment to ensuring its passengers have a 'Fly Better' experience at every stage of the journey.
