08 May 2023

Swiss dedicates an Airbus to the Viamala region

This wonderful region is a perfect ambassador for all of Switzerland’s natural beauty and now have its name carried on one of Airbus A220s

As part of its recent 20th anniversary celebrations, SWISS is currently naming 20 of its aircraft after Swiss tourist regions. Following a competition, the Viamala region in Canton Graubünden has won one of the coveted spots. The naming was conducted today in the SWISS hangar at Zurich Airport, with top skier Gino Caviezel performing the honours. The passengers on the first flight of the newly-named aircraft enjoyed a special surprise, too.

“I am delighted that the multi-faceted Viamala tourist region will now have its name carried on one of our Airbus A220s,” says SWISS Head of Regional Sales Switzerland Marco Willa. “With all its extensive history, this wonderful region is an ideal choice, and a perfect ambassador for all of Switzerland’s natural beauty.”

Airbus A220-100 HB-JBF was formally named ‘Viamala’ today at a ceremony in the SWISS hangar at Zurich Airport. The naming was performed by top Swiss skier Gino Caviezel, whose roots are in Viamala, in the presence of Viamala Tourism Director Patric Berg, SWISS Head of Regional Sales Switzerland Marco Willa and further invitees.

The first flight of the newly-named ‘Viamala’ was from Zurich to Dresden. And its passengers were in for a particular surprise: free entry to the breathtaking Viamala Gorge, courtesy of the Viamala region.

Further information on new inflight duty-free shopping and flighs: swiss.com

Edited by editorial staff, Avion Tourism Magazine

Text source and photo: © Swiss Media Relations

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