05 September 2024

Qatar Airways creates the world's first commercial where "you" can be the star

An industry first, the company offers the opportunity to be part of its exciting story, using artificial intelligence so that you can place yourself within the film and become the star

With Qatar Airways , you can become the star of the world's first commercial with artificial intelligence – an immersive, personalised experience for travellers. In fact, the airline has launched a new global film entitled 'AI Adventure', which uses cutting-edge technologies to offer immersive and unparalleled experiences to all its customers.

‘AI Adventure’ Copyright © Qatar Airways Press

In an industry-first innovation, the campaign allows viewers to become part of the film's emotional story, thanks to advanced AI capabilities that allow viewers to insert themselves into the video and become the protagonists.

This initiative confirms the airline's commitment to putting customers at the center of its operations. Users can choose from several scenes from the film to appear in the lead roles, with characters accurately reflecting viewers' physical features, such as facial features and skin tone. To experience this emotional adventure with AI, visit flyqatar.com and watch the film on Qatar Airways' YouTube channel.

By the editorial staff of Avion Tourism Magazine

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