My Emirates Pass available all year round
Emirates is opening a new era for travellers to Dubai: the My Emirates Pass programme, which until now was only valid at certain times of the year, will now be available all year round, offering a range of exclusive benefits for both summer and winter.
Passengers flying to, from or via Dubai will be able to access over 600 unique experiences: discounts on premium restaurants, high-end boutiques, entertainment attractions and luxury spas. A perfect opportunity to turn every stay in the city into an unforgettable experience, regardless of the season.
Using My Emirates Pass is as simple as showing your Emirates boarding pass (physical or digital) along with a valid ID at participating points. Passengers using the digital version of their boarding pass via the app are encouraged to save a screenshot prior to arrival for ease of use once on the ground.
Dubai Summer Surprises 2025
The upcoming summer season will bring with it one of the most anticipated initiatives of the year: Dubai Summer Surprises, from June 27 to August 31, 2025. Guests can enjoy great shopping, dining and entertainment deals throughout the city. In parallel, Emirates will launch a series of summer seasonal promotions active from 1 April to 30 September 2025, ideal for experiencing the capital of luxury in an even more exclusive way.
The best of Dubai with Emirates
From golden beaches to the most authentic cultural experiences, Dubai has it all. Emirates accompanies its passengers every step of the way with personalised services, tailor-made itineraries and exclusive benefits designed to offer the ultimate in comfort and style.
If you are a member of Emirates Skywards, the airline's award-winning loyalty programme, you can earn and use Miles not only for flights and upgrades, but also for hotels, car rentals, shopping and even concerts or sporting events. In Dubai, partners such as Dubai Mall, Arabian Adventures and Emirates Holidays allow you to earn additional Miles, making every experience even more rewarding.
When booking with Emirates Holidays (or Emirates Vacations), travellers can look forward to flexible packages, 24/7 assistance and bonus Miles in addition to the standard ones.
How My Emirates Pass works - Summer 2025
To access the summer offers, valid from 1 April to 30 September 2025 (excluding public holidays in the UAE), passengers simply need to show an Emirates ticket in their name dated within the indicated period and a photo ID at participating partner venues.
