Discounted rates for "Roots Tourism"

The Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation, Hon. Antonio Tajani, and the President of ITA Airways, Antonino Turicchi, presented the Agreement between the Ministry of Foreign Affairs and International Cooperation (MAECI) and the Italian airline of reference, signed in recent days. This initiative aims to strengthen the link with Italian communities abroad and to encourage tourism in Italy, allowing Italians and Italian-descendants to rediscover the places of origin of their ancestors.

 

The agreement will offer discounted rates for the purchase of airline tickets through the "Italea Card" program, also known as the "Passport of the roots". Users will be able to access discounted fares through the italeacard.com website, where a link to the offer page on the ITA Airways website will be available. The agreement, which consolidates an already well-structured institutional collaboration, will also make it possible to launch joint promotional activities between the Foreign Ministry and ITA Airways, increasing the visibility of initiatives related to Roots Tourism.

 

2024 has been designated the Year of Italian Roots in the World, and this agreement reflects the shared desire of the Ministry of Foreign Affairs and International Cooperation and ITA Airways to strengthen the bond with the approximately 80 million people of Italian origin around the world.

ITA Airways is a company 100% owned by the Ministry of Economy and Finance for the exercise of its activities in the air transport sector. ITA's goal is to create an efficient, innovative air carrier that becomes the reference point in guaranteeing Italy quality connectivity both with international destinations, so as to encourage tourism and foreign trade, and within the country, also taking advantage of integrated mobility. It puts the best customer service at the center of its strategy (through a strong digitization of processes that ensure a best-in-class experience and personalized services), combined with sustainability, declined in its environmental aspect (new green and technologically advanced aircraft, use of sustainable fuels), social (equality and inclusion for a genderless company) and governance (integration of sustainability into strategies and processes  ITA Airways has been a SkyTeam member since October 2021.

 

Text source and photo: Copyright © ITA Airways Press Office

---