Dolce&Gabbana celebrates 20 years of The One at Fiumicino
The Travel Retail in Rome Fiumicino is transformed into a golden stage to celebrate the twentieth anniversary of The One, the iconic Dolce&Gabbana Beauty fragrance family. Starting from February 2026, the "Leonardo da Vinci" hosts a special exhibition dedicated to the launch of The One Eau de Parfum Intense and The One For Men Parfum.
The activation, part of an international circuit of premium airports, takes on a strategic value at Fiumicino for the Italian market and for global traffic in transit from the Roman airport.
The pop-up is characterized by a set-up with golden nuances that recalls the iconic silhouettes of the fragrances, a symbol of timeless elegance and charisma. The itinerary begins with a celebratory wall that traces the history of The One franchise, inviting Travellers to discover the evolution of the collection.
Inside the space, passengers can access digital consultation services to explore the entire Dolce&Gabbana Beauty range, from makeup to fine fragrances.
The experience is enriched with immersive activities: photo shoots in the spotlight to capture one's uniqueness and the possibility of recording personalized messages to share. An area dedicated to the art of giving also allows you to customize purchases with exclusive stickers and ribbons.
With this initiative, Rome Fiumicino (FCO) consolidates its role as the European hub of luxury travel retail, strengthening the premium beauty offer within the terminal.
