Milano House of Campari opens in Milan-Malpensa

Milan Malpensa Airport inaugurates Milano House of Campari, a new permanent shop-in-shop space that brings the iconic universe of the Italian aperitif to the duty-free of Terminal 1. The concept represents an evolution of the airport retail offer, focusing on an immersive experience capable of involving Travellers before departure.

The project is the result of the collaboration between Campari Group Global Travel Retail and Avolta, with the aim of transforming the moment of shopping at the airport into a cultural and sensory experience. Milano House of Campari is inspired by the aesthetics and style of the city of Milan, recalling the elegance of historic cafes and the tradition of the Milanese aperitif.

The space, located within the duty-free area, is characterized by a contemporary and recognizable design, where the Campari red color becomes a distinctive element. At the heart of the experience is the Experiential Bar, which allows passengers to discover the world of Campari through guided tastings and dedicated service rituals, making waiting for the flight a moment of discovery and entertainment.

Alongside the tasting, the concept integrates digital and interactive elements designed to engage an international audience, enhancing the brand's narrative and creating an emotional bond with the journey. The retail offer includes a targeted selection of Campari products, offered as premium souvenirs or gift ideas related to the Italian lifestyle.