Ginarte Travel Edition: the art of airport travel
Travel as a creative expression, an encounter between cultures and continuous movement. It is from this vision that the new Ginarte Travel Edition was born, a special edition designed exclusively for the airport travel retail channel, where the product becomes a symbol of global connection and freedom to explore.
Available only in national and international airports, this new reference celebrates the contemporary spirit of the brand through a dry, versatile and balanced gin, ideal for great classic mixology. A distillate that interprets travel not only as displacement, but as cultural contamination and dialogue between different visions, in line with the brand's pay-off: "The Spirit of Art".
A bottle that tells the world
The absolute protagonist of the Travel Edition is the iconic 70 cl bottle, which is enriched with a new visual concept. The side label reproduces six sections of a world cartography, deliberately distributed randomly: when the bottles are placed side by side, the different portions of the map are recomposed in a single design.
A creative idea that transforms every single unit into part of a larger story, evoking the sense of connection and encounter that characterizes the journey. The bottle thus becomes an object of design and narration, consistent with the artistic identity of the brand.
A gin inspired by the history of art
Ginarte stands out in the panorama of Italian premium dry gins for its strong link with the artistic world. Each edition features a personalized label by artists – painters, photographers, street artists, tattoo artists and designers – called upon to freely interpret a theme.
The recipe enhances botanicals closely linked to the pictorial tradition: in addition to juniper berries harvested in Tuscany, there are catmint, safflower, madder, reseda odorosa and Montefeltro woad, plants historically used for the production of natural pigments in the Renaissance. These are joined by angelica, lavender, hibiscus, elderberry, pine shoots and needles, up to mountain pine, for a clean but complex aromatic profile.
The result is an elegant, refined and perfectly balanced gin, capable of expressing itself both in a classic Gin Tonic and in the iconic cocktails of the international tradition.
With the Travel Edition, Ginarte strengthens its presence in the airport channel, transforming the purchase into a symbolic experience. The traveler does not bring with him just a bottle, but an object that represents movement, creativity and the encounter between worlds.
By the editorial staff of Avion Tourism Magazine
Text source and photos: Copyright © stampa Ginarte
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