11 September 2025

Nautor Swan at the Cannes Yachting Festival

World premiere of the Swan 51 and preview of the Swan 73. One year after joining the Sanlorenzo Group, it presents an accelerated product vision, an expanded global presence and an increasingly connected community of shipowners

The icon of high-performance sailing is revealed with Nautor Swan and the world premiere of the Swan 51 and the preview of the Swan 73 at the Cannes Yachting Festival with Sanlorenzo as the custodian of an extraordinary legacy, aimed at preserving the heritage, craftsmanship and spirit that define Swan.

Swan 51 Foto: Copyright © Nautor Swan — **Swan 51** Photo: Copyright © Nautor Swan

Since last year's acquisition, Sanlorenzo has allocated 35 million euros of investments between 2024 and 2027, focused on product development, infrastructure and improving the customer experience. These include new production sites in Brescia and Viareggio, a new headquarters in Milan and new regional offices in Monaco, Cannes, the United States and Palma de Mallorca.

World premiere: Swan 51

Making its global debut in Cannes, the new Swan 51 represents a contemporary interpretation of one of the brand's most iconic models. It is the smallest yacht in the performance-cruiser line, and is the result of experience gained with over 70 yachts between 48 and 55 feet built in the last six years and tested in thousands of miles, ocean crossings and regattas.

Thanks to the optimized positioning of the mast, keel and center of buoyancy, the Swan 51 offers superior balance, handling and responsiveness. The precision in sail adjustment and control at the helm gives a dinghy-like feel, redefining the concept of performance cruising in this dimension. Direct heir to the historic Swan 51 of 1981 (the first collaboration with designer German Frers), this new model carries on a legend, ready for the new generation.

First presentation: Swan 73

The Cannes Yachting Festival also hosts the premiere of the Swan 73, designed by German Frers. A modern expression of Swan's timeless DNA, it combines a high-performance platform with discreet luxury. The refined layout and style bring to life an understated elegance under sail, marking the brand's return to the 70-foot segment after more than twenty years. The Swan 73 represents a milestone in the evolution of the brand, offering a new dimension of lifestyle and performance for discerning owners.

Growth in the U.S. and Worldwide

Nautor Swan confirms its commitment to the U.S. market, identifying a potential operational site in Pensacola, home of American Magic. A dedicated calendar of ClubSwan 28 racing in Newport and Pensacola has also been confirmed for 2026.

Thanks to the international network of the Sanlorenzo Group, Nautor Swan strengthens distribution: new points of sale are being opened in the main nautical hubs, including Newport (in partnership with Edmiston), Fort Lauderdale (through Sanlorenzo of the Americas), the Mediterranean (with Sanlorenzo Med) and Asia-Pacific (with Simpson Marine).

In addition, through Nautor Swan Brokerage, Global Service, Charter and the inclusive ClubSwan network, Nautor Swan supports sailors from the first charter, launch, cruising, maintenance to competitive sailing. ClubSwan unites owners and crews with a calendar of one-design and rated regattas, cruising rallies and lifestyle events for those who share a passion for the sea.

By the editorial staff, Avion Luxury Magazine

Text source and photos: Nautor Swan Press Office

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