Dolce&Gabbana Holiday Market around the world
Dolce&Gabbana lights up the festive season with the Holiday Market project, a special initiative that brings the Maison's iconic aesthetic to some of the world's most dynamic cities. An immersive journey where creativity, tradition and Italian craftsmanship come together to offer a unique experience, accompanying you in choosing the perfect gift within a universe full of charm and suggestion.
The activations involve several international destinations: Melbourne (Chadstone Shopping Centre), Singapore (Takashimaya Shopping Centre), São Paulo (JK Iguatemi), Mexico City (El Palacio de Hierro Polanco), Daejeon (Galleria) and Goiânia (Flamboyant Shopping Center).
In these spaces, set up for the occasion, the protagonism is entrusted to the lively motifs of the Carretto Siciliano, one of the most recognizable visual codes of the brand. The exhibition areas, characterized by intense colors and traditional decorations, create a festive and refined atmosphere in perfect Dolce & Gabbana style.
The friezes and decorative elements inspired by Sicilian culture frame a selection of products born from the Maison's collaborations with some of the excellences of Made in Italy, giving life to an authentic story of the Dolce&Gabbana lifestyle.
On display, in fact, there are the holiday sweets by Fiasconaro, the prestigious Sicilian wines by Donnafugata, the artisanal pasta by Pastificio di Martino, the famous Bialetti Moka and the small Smeg appliances, objects that combine aesthetics and Italian gastronomic tradition.
The activations are enriched by scenographic installations that amplify the spirit of the holidays. Majestic decorative trees welcome guests in Sydney, at the foot of the MLC Centre steps, and in Singapore, at the Takashimaya Shopping Center, making the experience even more immersive.
In New York, a special setting transforms the Fifth Avenue boutique with Christmas trees, decorations with attention to the smallest details, the joyful colors of the Carretto Siciliano, gourmet delights, Sicilian decorations, Dolce & Gabbana Casa items, the brand's most beloved books, the Beauty collections (from new make-up products to iconic fragrances) and, in addition, moments dedicated to authentic Italian hospitality with exclusive and personalized activations.
Finally, in Beijing, the Beijing SKP Café is also transformed into a new look inspired by the motifs of the Carretto Siciliano. And so, this year, the Dolce&Gabbana Holiday Market creates a global itinerary dedicated to beauty, culture and the art of giving, offering the world the opportunity to experience the magic of the holidays through the unmistakable Italian creativity.
Edited by Nicole Villa, Avion Luxury Magazine
Text source: Dolce&Gabbana Press
Photo: Copyright © Dolce&Gabbana
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