10 November 2019

Porro in Salone del Mobile. Milano.Shanghai

The essence of wood. Pure architectural.
For the 4th consecutive year Porro flies to China to participate in the Salone del Mobile Milano.Shanghai (20-22 November 2019, Hall East / 2ND Floor / Stand ES52). As a prestigious showcase gathering the excellence of Italian furniture in the economic and financial capital of the country, the exhibition aims to attract, on the one hand, luxury customers and, on the other, architects and developers with an extremely varied and fully-fledged standard production, but at the same time offering also a bespoke service.
Among the most famous brands of contemporary furniture, sought-after in Asia especially for its refined selection of 20 woods and for its exclusive system of Storage wardrobes and dressing rooms, Porro launches in China its 2019 home. The wall disappear and Porro’s modular systems design the space as true architectures of living, completed by collections of furniture with clean lines and impeccable details, bringing our out the essence of purity.
Porro - Storage Dressing Room. Photo: © Porro Spa Press Office - © Porro Spa, protected by Copyright and license. All rights reserved.

Design Piero Lissoni + Porro Research Centre, 2019
As the real heart of the house, the spacious Storage Dressing Room mixes and matches completely transparent spaces, open or closed by glass doors, with units closed by ciliegio white back panels, a melamine finish that reproduces the grain of cherrywood but softens its rosy colour with more neutral and universal tones. The structure and the metal parts feature the cuvée finish, a refined and precious colour that contributes to making the composition look lighter.
Design Piero Lissoni, 2017
Retro inspiration and chic design characterize the dining room featuring the Materic table, a sculptural object where the absolute simplicity of design is juxtaposed to the sophistication of materials and workmanships. Materic features a round and tapered table top, laying on a turned truncated cone as a base. The top in marble comes in 7 fine nuances ranging from verde rameggiato to the more traditional white Carrara marble. The base is made up of 12 sand-blasted natural, dark brown-stained or black-stained solid ash boards that or sand-blasted natural ash boards that are turned and connected to one another with finger joints so as to obtain a perfect truncated cone with a distinct wood grain. The rotating tray in the middle is perfectly flush with the top and is cut from the same marble slab; the exact coplanarity provides for the utmost consistency of the surface and texture of the table top.
Finishings. Matt or glossy marble top available in one of the following finishes: Carrara white, grey valentine, Sahara noir, verde rameggiato, covelano fantastic, calacatta oro and paonazzo. Sandblasted natural, dark brown stained or black stained ash basement.
Porro - Offshore - Piero Lissoni. Photo: © Porro Spa Press Office - © Porro Spa,
Photo: protected by Copyright and license. All rights reserved.
Porro 2019 - Modern + Load. Photo: © Porro Spa Press Office - © Porro Spa,
Photo: protected by Copyright and license. All rights reserved.
Design Piero Lissoni, 2019
Without forgetting craftsmanship, the series of Offshore containers is characterized by fluctuating colours which evoke abstract painting and express the retro flavor of oriental furniture. Made of ash wood with a special 45° connection between shelf, sides and top, the result of an accurate manufacturing process, they come in an open-pore stained finish featuring all the colours of Porro’s collection or in a special carminio ash finish – obtained through repeated manual steps, thanks to which the grain, previously darkened with black tones, comes to the surface in a fascinating dark red colour. The opening is also unusual, featuring a special built-in handle, i.e. a completely metal-plated hole that provides for newly-discovered tactile sensations. 
Finishings. Ash structure, maple inside. Frassino carminio or open pore painted ash in the 24 matt lacquered colours of Porro collection.
Porro S.p.A.
Porro was founded in 1925 in Brianza, the traditional Italian cradle of production of high quality furniture. A family-owned company now in its 3rd generation, Porro has always been faithful to its philosophy combining the artisanal work of yesteryear with the most advanced production and IT technologies of today. The culture of furniture and the principles governing the 100% Made in Italy production, formal purity and functionality, identify Porro on the international market. With over 600 stores across the globe, Porro is present in China with monobrand stores in Shanghai and Beijing, in addition to the Xi’an and Suzhou flagship stores and the new ones opening in Changzhou and Guangzhou, and a widespread distribution network with important dedicated spaces in Hangzhou, Xiamen, and Beijing. Since 2017 Porro is partner of Fondazione Altagamma, the institution that gathers companies of the highest cultural and creative Italian industry promoting Italian excellence, uniqueness and lifestyle in the world. 
Edited by Lisa Maria River
Source of text and photos: © Porro Spa Press Office - Porro Spa
Photos: © Porro Spa. Protected by Copyright and license.
All rights reserved. Reproduction prohibited.
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