Maserati MCPura Cielo - Frozen Magma
The light of the snow, the adrenaline of the performances on the frozen lake of St. Moritz for the most exclusive winter event were the setting for the presentation of Maserati MCPura Cielo - Frozen Magma. It is a unique and bespoke example created by the Maserati Fuoriserie program, capable of blending visual and emotional opposites in a coherent synthesis of power and timeless elegance. The name comes from the dialogue with the iconic location: under crystalline blue surfaces, the environment holds an incandescent soul, where absolute cold and fire meet in a single energy.
In this context, the exclusive Trident model has imposed itself with the Aqua Rainbow glossy paint, an iridescent colour that changes with the light and recalls the crystalline surfaces of alpine ice. Glossy bespoke orange accents are grafted onto the cold and bright base, designed to evoke warmth and energy: the side dreamline, the Trident on the tonneau cover, the exterior badges, the Maserati lettering and the Cielo badge become clear graphic signs, designed to emerge decisively in the snowy landscape. The contrast is further enhanced by the gloss black lower strips and the 20" Cyclonic wheels in Fuoriserie glossy black, combined with matching orange brake calipers, hubcap and Trident.
Inside, the passenger compartment takes up the same aesthetic tension between rigor and exclusivity. Black Alcantara for the dashboard, door panels and seats defines a technical and emotional environment. The seats feature lasered processing with Chevron graphics, orange backing and Trident embroidered on the headrests; Orange stitching runs through the entire interior as a visual thread.
Carbon fiber inserts underline the racing character, while a dedicated internal badge - "Maserati Fuoriserie - The I.C.E. 2026 - One of One" - engraved and printed, certifies the absolute uniqueness of the model.
Under the hood, MCPura Cielo - Frozen Magma is equipped with the 630 hp V6 Nettuno, equipped with patented pre-chamber technology. The equipment includes carbon-ceramic brakes, Suspension Lifter and a driver assistance package; the Sonus Faber Premium audio system completes the on-board experience, for a holistic and immersive use of driving.
The Fuoriserie project, as specified by Santo Ficili, COO of Maserati, was designed to dialogue with a unique context such as St. Moritz and interpret, through shapes, colors and materials, Maserati's vision of contemporary luxury: craftsmanship, performance and Heritage. Thus, drawing on the Italian history of the brand, understood as a vision, an iconic model is transformed into an unrepeatable, personalized and timeless work of art.
By the editorial staff, Avion Luxury Magazine
Text source and photos: Copyright © Maserati S.p.A.
Partnership with Booking.com / Travelpayouts
Hotels in St. Moritz
