Maserati and Acqua di Parma celebrate the art of travel

Maserati and Acqua di Parma, two undisputed symbols of Italian excellence, present a collaboration that celebrates refinement and high-end design. This is how Acqua di Parma x Maserati was born, a special collection that encompasses the common vision of the Art of Travel: transforming every journey into a multisensory experience, where elegance and technology dialogue with traditional craftsmanship.

For Maserati, travel has always been a ritual that combines sporty performance, style and absolute comfort: its cars embody the true spirit of grand touring, capable of making even the longest distances unforgettable. For Acqua di Parma, the Art of Travel means ennobling the simplest gesture, transforming travel into a unique sensory pleasure.

A collection designed for those who live travel as an art

The heart of the collaboration is the Andiamo car diffuser, in the characteristic Acqua di Parma yellow, embellished with the Maison's logo and the iconic Maserati trident: a contemporary travel companion that infuses the cabin with an elegant fragrance, diffused through the car's ventilation system. The circular design, inspired by the maison's famous packaging, integrates into any interior thanks to magnetic mounting. The diffuser slider adjusts the intensity of the fragrance, while the replaceable refills allow you to change scents as desired.

Next to the diffuser, the Passepartout bottle holder in natural leather with yellow stitching and Maserati logo houses a 12 ml bottle of Eau de Cologne Cologne, a timeless symbol of the perfume house.

To complete the collection, the Arte del Viaggio set, enclosed in the classic Acqua di Parma parcel shelf, includes: the special edition Andiamo car diffuser; a refill of Luce di Colonia, a pair of Maserati blue nappa leather driving gloves, finished with yellow piping, fingerless and pierced on the knuckles to ensure a perfect grip on the steering wheel. Tone-on-tone, laser-engraved buttons add a touch of sartorial elegance.

Limited edition for collectors

The Travel Art set from the Acqua di Parma x Maserati collection will be produced in only one hundred pieces, available exclusively in the Acqua di Parma boutiques in Milan, Rome, Saint-Tropez and Paris. The Andiamo Acqua di Parma x Maserati car diffuser, on the other hand, will also be available in Maserati showrooms, online and in a limited number in stores and on the maison's e-commerce platform.

By the editorial staff, Avion Luxury Magazine

Text source and photos: Maserati Press Office / Acqua di Parma

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