07 April 2022

Drop of a 1:1 NFT Together with the Last Lamborghini Aventador Coupé ever produced

Collaboration of Lamborghini with Steve Aoki, Krista Kim, and INVNT GROUP to be offered in an online auction hosted by RM Sotheby’s
As Automobili Lamborghini moves to electrify its complete line-up in 2023 and 2024, the legendary super sports car Aventador is approaching its end of production. In an unprecedented project, the Italian marque is auctioning the last Lamborghini Aventador LP 780-4 Ultimae Coupé ever produced and a one of one NFT, in collaboration with two of the most iconic creators of our time, contemporary artists Krista Kim, Steve Aoki, and global brand storytelling agency [INVNT GROUP]™.
 
The Lamborghini ‘Ultimate’ drop is the world’s first supercar 1:1 NFT, marking the end of a successful era for Lamborghini and moving the raging bull forward into the digital era. For the first time, Lamborghini is auctioning a super sports car linked to an exclusive NFT, before the top model of the Italian luxury brand becomes a V12-powered plug-in hybrid.
 
The lucky collector will be part of the brand’s iconic legacy and will have access to VIP utilities, which include exclusive virtual previews of future limited edition Lamborghini models, a private tour of the Museo Lamborghini, and a virtual “Meet and Greetwith Steve Aoki and Krista Kim, plus other VIP benefits. There will only be one collector who will own the ultimate 1:1 NFT Lamborghini collectible that can be shared across generations to come.
 
The world’s first supercar 1:1 NFT and the Last Aventador Coupé produced for the first time ever. Auction starts April 19 2022. Video: Copyright © Lamborghini.
 
The drop is the world’s first NFT ever to be auctioned with a physical super sports car. Lamborghini, Krista Kim, and Steve Aoki, all leaders in their own fields, will redefine the supercar and NFT space and bridge the gap between the physical and virtual world. The sale will be hosted in a dedicated online auction by RM Sotheby’s, the world’s foremost collector car auction house.
 
Lamborghini and the NFT community fit together very well, as we share many values. We are both young-spirited innovators, looking out for unexpected projects and technological solutions”, explains Stephan Winkelmann, Chairman, and CEO of Automobili Lamborghini. “This project is very special for us as it is a true first, a path nobody has ever taken; to collaborate with such outstanding creative minds makes it all the more special.”
 
Lamborghini e INVNT GROUP hanno unito tre forme d'arte: design, musica e tecnologia all'avanguardia per creare una collaborazione mai vista prima con i talenti degli artisti Krista Kim e Steve Aoki. L'ultima Aventador Coupé e 1:1 NFT è una celebrazione dei successi della casa automobilistica in tecnologia, design e ingegneria mentre portano la loro iconica eredità nel futuro. NFT e l'esclusiva Lamborghini Aventador LP 780-4 Ultimae Coupé sono messe all'asta da RM Sotheby's il 19 aprile - 18:00 CET / 12:00 EST.
Lamborghini and INVNT GROUP have united three forms of art: design, music and cutting-edge technology to create a never-before-seen collaboration with the talents of artists Krista Kim & Steve Aoki. The Last Aventador Coupé and 1:1 NFT is a celebration of the automaker’s achievements in technology, design and engineering as they take their iconic legacy into the future. The NFT & exclusive Lamborghini Aventador LP 780-4 Ultimae Coupé will be auctioned by RM Sotheby’s on April 19th - 6:00PM CET / 12:00pm EST.
 
Edited by Lisa Maria River
Avion Luxury Magazine
Text source: RM Sotheby’s Press Office
Photos and video: Copyright © Lamborghini. Tutti i diritti riservati. 
 

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