BottegaFuoriserie: the new center of excellence signed by Alfa Romeo and Maserati is born
In the beating heart of the Motor Valley, between Modena, Turin and Arese, BOTTEGAFUORISERIE is born, the new center of excellence that unites the vision of Alfa Romeo and Maserati under a single flag: that of the most authentic Italian craftsmanship.
An ambitious project that goes beyond simple car production, transforming itself into a creative laboratory where aesthetic research, technological innovation and passion for performance come together in a perfect balance.
At the helm of the new structure is Cristiano Fiorio, a manager with great experience in the automotive world, who reports directly to Santo Ficili, CEO of Alfa Romeo and COO of Maserati. BOTTEGAFUORISERIE was created with the aim of creating an unprecedented synergy between two iconic brands, strengthening the Italian presence on the international automotive scene and consolidating the country's image as a global reference point for style, design and performance.
A concept that transforms tradition into the future
BOTTEGAFUORISERIE represents the natural evolution of the concept of "custom-built": not just a physical place, but a philosophy of doing. It is here that customized cars and excellent restorations take shape, the result of craftsmanship handed down and reinterpreted in a modern key. Each project is a sensory experience, built around the customer's desires, where every detail becomes an expression of identity, culture and beauty.
The new center integrates four complementary souls into a single vision:
BOTTEGA - The tailoring of the automobile
It is the creative heart of the project, where ideas are transformed into "few-off" models of Alfa Romeo and Maserati. Each car is conceived and assembled in Italy, respecting the best engineering and stylistic traditions of Made in Italy. Iconic models such as the 33 Stradale or the MCXtrema are the ultimate expression of this, symbols of an approach that combines pure design, technology and passion.
FUORISERIE - The art of customization
Designed to offer customers an exclusive experience, the Fuoriserie program allows each car to be transformed into a unique piece, the result of close collaboration between designers, technicians and owner. From the color choices to the precious materials, from the tailor-made finishes to the unique details, each creation becomes a personal style statement, while guaranteeing the highest quality and safety standards.
HISTORY - Enhancing heritage and passing on excellence
BOTTEGAFUORISERIE is committed to preserving and enhancing the heritage of the two brands through an extensive program of restoration and certification of historic models. In museums and collections such as the Alfa Romeo Museum in Arese and the Maserati Umberto Panini Collection in Modena, the past becomes inspiration for the future. Each restoration is conceived as a dialogue between eras: the icons of the past are reborn with contemporary technologies and sustainable materials, keeping their original soul intact.
RACING - Performance as culture
The world of competitions represents the natural laboratory of BOTTEGAFUORISERIE. The experience gained on international tracks, where Maserati recently triumphed in the GT2 European Series championship, translates into technological and engineering innovation for road models. Here aerodynamic research, powertrain development and advanced chassis design become tools to enhance driving pleasure and push the limits of Italian performance.
A symbol of Italy's industrial renaissance
Supported by the Altagamma Foundation, BOTTEGAFUORISERIE represents a new season for national motoring: a strategic alliance that enhances the Motor Valley extended from Emilia-Romagna to Piedmont and Lombardy, as the epicenter of manufacturing excellence.
It is a project that reaffirms the centrality of Italy in the world of luxury, where creativity meets engineering and where every car becomes an ambassador of the culture of beauty and well-made.
By the editorial staff, Avion Luxury Magazine
Text source: BottegaFuoriserie / Maserati / Alfa Romeo press office
Photo: Copyright © BottegaFuoriserie
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