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12 June 2025

Taste and sustainability at high altitude with Thai Airways

With the "Good Taste for a Good Cause" initiative, the company celebrates gastronomic excellence and social value, offering signature dishes, ethical ingredients and exclusive cocktails inspired by tradition on board

Thai Airways International presents "Good Taste for a Good Cause", the new project dedicated to in-flight catering that combines gastronomic excellence with a commitment to sustainability and social responsibility. In collaboration with ethical producers and Thai artisans, THAI introduces a selection of authentic, local and high-quality products on board, available on European flights and in specific classes of service.

 

Gusto e sostenibilità ad alta quota con Thai Airways Copyright © Ufficio stampa Thai Airways
Taste and sustainability at high altitude with Thai Airways Copyright © Thai Airways Press Office

 

Signature Food Experience in Royal Silk and Economy
Passengers departing from European airports such as Milan Malpensa can discover exclusive menus that celebrate Thai and international culinary culture . Among these, the refined "Taste of THAI Tales", available in Royal Silk Class, offers dishes inspired by regional traditions, enriched with culinary storytelling and selected local ingredients.

In Royal First Class, the experience takes it to a higher level with the Caviar Giaveri, the protagonist of an excellent gastronomic proposal. To complete the offer, gourmet dishes such as tuna and avocado tartare, Hokkaido shrimp, king crab and foie gras, embellished with fine caviar, available on selected flights in March, July and November.

 

Gusto e sostenibilità ad alta quota con Thai Airways Copyright © Ufficio stampa Thai Airways
Taste and sustainability at high altitude with Thai Airways Copyright © Thai Airways Press Office

 

Sustainability and craftsmanship in a chocolate
THAI also introduces KanVela's award-winning artisanal chocolate on board, produced in Thailand according to ethical and sustainable methods, served in Royal First and Royal Silk Class. Each bar, made with local bean-to-bar cocoa, represents a true expression of responsible quality.

 

High-altitude coffee and social responsibility
The sensory journey continues with the "Black Silk Blend" blend, a premium coffee produced by DoiTung for THAI, from the heights of Northern Thailand. Its notes of dark chocolate and caramel reflect local savoir-faire and direct support for farming communities.

 

Gusto e sostenibilità ad alta quota con Thai Airways Copyright © Ufficio stampa Thai Airways
Taste and sustainability at high altitude with Thai Airways Copyright © Thai Airways Press Office

 

Exclusive cocktails between heritage and innovation
THAI enriches the experience with cocktails inspired by Thai history and culture. The "Rose of the Royal Voyage", created for the Bangkok-Brussels flight, pays homage to King Chulalongkorn with a recipe based on champagne and Chulalongkorn rose from Chiang Mai. For the company's 65th anniversary, "Oriental Dawn" - signed by the famous Bamboo Bar of the Mandarin Oriental Bangkok - combines cognac, lychee, lemongrass and soda to tell the story of the encounter between East and West.

 

Gusto e sostenibilità ad alta quota con Thai Airways Copyright © Ufficio stampa Thai Airways
Taste and sustainability at high altitude with Thai Airways Copyright © Thai Airways Press Office
 
Thai Airways International
Thai Airways International, a member of Star Alliance and the flag carrier of Thailand, is recognized for its excellence in the aviation industry. Founded in 1960, it provides high-quality air transport services, focusing on innovation and attention to detail. With a fleet that covers destinations all over the world, it offers a unique travel experience and establishes itself as a leader in flights between Italy and Southeast Asia.
Thai Airways International operates non-stop flights from Milan Malpensa Airport to Bangkok, using modern Boeing 787 Dreamliners configured in two classes: Economy Class and Royal Silk Class. These flights allow passengers to enjoy convenient connections to destinations in Asia, including Vietnam, Cambodia, the Philippines, Myanmar, Malaysia, Indonesia, Korea and Japan.
 
Edited by the editorial staff, Avion Tourism Magazine
Text source and photos: Copyright © Thai Airways Press Office
Photo Bangkok: Copyright © Sisterscom.com / Shutterstock

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