Travel Hashtag brings the future of luxury travel to Venice

In the heart of Venice, a city that has always combined art, history and cosmopolitan spirit, Travel Hashtag has chosen the stage of the Teatro La Fenice for a Special Edition Trade in collaboration with Turkish Airlines.

The event highlighted how high-end tourism is changing its face: the concept of luxury is moving away from ostentation and becoming increasingly "invisible", rooted in people, in the territory and in authentic experiences.

In the magnificent Sala Apollinea, the debate moderated by Nicola Romanelli, founder and president of Travel Hashtag and Valentina Quattro of Golin, focused on what today truly defines a premium trip. No longer just luxurious spaces or visible comfort, but real human relationships, attention to those who welcome, attention to detail and a deep involvement with the destination. Authentic gastronomy, crafts, local traditions and culture are the elements that give substance to a luxury experience, because the contemporary traveler wants to feel an integral part of the place he visits.

The panel "Reshaping Comfort in Leisure Travel" confirmed this trend: Alberto Alberi of the Gattinoni Group, Sandro Botticelli of the Thai National Tourism Board, Francesco Olivetti of the Bassani Group and Massimiliano Zanardi of the Bvlgari Resort Bodrum highlighted how those who choose long-haul and high-end travel are now looking for local rituals, unspoiled landscapes and sustainable that it is not a simple label, but a daily practice. Technology, including artificial intelligence, can support personalization, but it can never replace the authenticity of human contact.

The same common thread emerged in the talk "Maximizing Corporate Travels", where Daniele Aulari of Airplus, Paolo Bertola of Aci Blueteam, Antonio Carlucci of Bizaway and Filippo Galbiati of Cisalpina Tours recalled that in business travel true comfort is not measured only by the level of the lounge or the quality of the seats. Flexibility, personalized assistance and care of every phase of the journey (from waiting at the airport to internal travel) become decisive for business travellers.

For Turkish Airlines, represented by the Director for Italy Harun Baştürk, this special edition was an opportunity to reaffirm its commitment to the Italian market. With the Istanbul hub as a strategic bridge between Europe and Asia and one of the most extensive network of connections in the world, the company continues to strengthen its dialogue with travel agencies, tour operators and travel management companies, consolidating relationships and opening up new opportunities for collaboration.

The Teatro La Fenice in Venice, a symbol of rebirth after the devastating fires of 1836 and 1996, provided the ideal setting for a meeting that was able to combine history, culture and modernity, reflecting the same spirit of renewal that animates the world of tourism and aviation today. This Special Edition of Travel Hashtag marks a turning point: luxury in travel no longer coincides with opulence, but with the ability to offer authentic experiences, quality human relationships and comfort that accompanies every moment of the journey. It is an invitation to the entire sector, from brands to airlines to tourism boards, to rethink their proposals not only to be seen, but to be truly experienced.

Turkish Airlines 

Founded in 1933, Turkish Airlines is a member of Star Alliance and operates one of the world's largest networks: 503 aircraft connect 355 destinations in 131 countries (300 international and 53 domestic), with its main hub at Istanbul Airport (IST).

Recognized for its award-winning on-board service, high-level lounges, Miles&Smiles loyalty program and constant focus on sustainability and innovation, it is a global reference for leisure and business travel.