Vueling's survey on Jomo and the pleasure of disconnecting
In a world dominated by constant digital connection, a new trend is emerging: JOMO – Joy of Missing Out. In contrast to the well-known FOMO (Fear of Missing Out), this philosophy invites you to slow down, live in the present and disconnect from the network. And not only in everyday life, but also and above all on the road.
JOMO is not just a trend, but a new travel philosophy: an invitation to leave notifications and frenzy behind to embrace the pure essence of living and traveling.
Vueling, a company of the IAG group, conducted a survey of 1,000 Italians to investigate how willing they are to give up smartphones and screens, rediscovering a more authentic way of traveling.
Over 55% of Italians admit: we are too connected
More than half of the sample believes they spend too much time in front of a screen, with peaks between Generation X (35.3%) and Millennials (31.6%). Only 23.2% of Gen Z perceive an excess, perhaps because they are digital natives, while Boomers stop at 9.9%.
However, only 6% manage to never log out. Who succeeds more? Gen X (37.7%) again, followed by Millennials (31.5%) and, surprisingly, Gen Z (16.6%).
Why disconnect?
The main reasons? Relaxation and stress reduction (30.2%), lack of time (25.5%) and the desire to devote oneself to one thing at a time (20.9%). Many also cite the need to find oneself through nature, meditation and slowness.
Offline time, for more than a third of respondents (35.2%), would be dedicated to their hobbies; 31.5% would use it for activities related to psychophysical well-being, while 19% would reconnect with nature.
Disconnection and travel: a conscious choice
Over 79% of Italians say they are willing to embark on a trip by disconnecting from digital devices. The most prolific? Women from northern Italy (50.6%) and Generation X (37.5%), followed by Millennials (32.3%). Gen Z (16.9%) and the over 60s (13.3%) are more cautious.
Many Italians have already experienced analogue journeys, including maps, phone booths and camera rolls, or voluntary disconnections such as spiritual journeys and retreats. Those who have done so say that they have rediscovered small details, better mental and physical fitness, and a deeper connection with themselves.
The responses of Gen Z are striking, which speak of "analogue" romanticism, problems solved without Google and the value of human contact, such as asking for directions on the street.
And the perfect destination?
Among destinations, nature wins with 61.3% of preferences: sea, mountains, lakes and woods beat the urban context (36.6%). Among the cities, the historic villages impose themselves on the metropolises, for their slower and more enveloping rhythm.
