17 January 2025

Qatar Airways unveils Sama

Innovation meets humanity: Qatar Airways' virtual assistant Sama debuts on social media to deliver a unique and immersive travel experience

Qatar Airways launches a revolution in the travel industry, introducing Sama, the first AI-powered digital flight attendant, now active on Instagram with the @SamaOnTheMove account.

Sama represents an absolute novelty in the aviation sector. Not only does it embody technological innovation, but it offers a human and personalized experience, sharing authentic and inspiring moments with a global audience. Thanks to his Instagram profile, Sama becomes a window into Qatar Airways' network, which has over 170 international destinations around the world.

Sama, la prima assistente di volo digitale alimentata da intelligenza artificiale

Sama is not just a digital avatar: she is a virtual travel companion who offers useful advice, recounts personal experiences and reveals curiosities about the life of flight attendants. Through her posts and stories, followers will be able to discover hidden gems in cities like Paris, receive practical tips on how to get around new destinations, and experience the behind-the-scenes of air travel.

According to Qatar Airways, Sama is the symbol of a future where innovation and human connection come together to deliver an exciting and personalized travel experience.

Sama's debut at ITB Berlin 2024 was a tremendous success, demonstrating how technology can improve the way we experience travel. Through its content, Sama invites travelers to explore different cultures and discover inspiring traditions.

Sama represents the future of travel storytelling, combining the authenticity of human experiences with the power of artificial intelligence. By following her journey on Instagram, followers will have the opportunity to experience unique and unforgettable moments, one post at a time.

By the editorial staff of Avion Tourism Magazine

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