11 February 2022

Finnair: the ultimate customer experience

A journey into more space with new spacious Business Class and Premium Economy cabins
Finnair has launched the airline’s new spacious, long-haul look with a brand-new Business Class and exciting new Premium Economy cabin as part of a major investment to enhance the customer experience.
Finnair A350 Business Class
Finnair A350 Business Class. Photo: Copyright © Finnair.
The Finnish flag carrier, known for connecting Asia and Europe via the short northern route, unveiled the 200-million-euro investment at a press conference in Helsinki.
Finnair A350 Business Class
Finnair A350 Business Class. Photo: Copyright © Finnair.
The complete cabin renewal covers all Finnair Airbus A350 and A330 long-haul aircraft, with new cabins to be fitted over the next two years, featuring an entirely new Business Class, a brand-new Premium Economy cabin, and a refreshed Economy Class.
Finnair A350 Business Class
Finnair A350 Business Class
Finnair A350 Business Class. Photo: Copyright © Finnair.
The full experience, complete with renewed service concepts, will be available in spring 2022 on selected routes across Finnair’s long-haul network. The routes will be announced at the sales start on March 1, 2022.
Finnair A350 Business Class
Finnair A350 Business Class. Photo: Copyright © Finnair. 
Finnair is the launch customer for a brand-new concept in Business Class seats, developed in close collaboration with Collins Aerospace, maximising customer space and the freedom to move. 
The unique fixed shell lounge space enables a wide variety of sitting and sleeping positions, allowing customers to make the space their own during a relaxing long-haul flight.
Finnair A350 Premium Economy
Finnair A350 Premium Economy. Photo: Copyright © Finnair. 
Finnair’s Nordic design language and the warm, dark, comforting colour scheme throughout the Business Class and Premium Economy follow the palette and design of Finnair’s renewed non-Schengen lounges, unveiled at Helsinki Airport in 2019.
Finnair A350 Premium Economy
Finnair A350 Premium Economy. Photo: Copyright © Finnair. 
The main entrance for all cabin classes has a stylish new entry area and a refreshment bar, creating a striking impression for customers and new service opportunities for cabin crew.
Iittala for Finnair, Kuulas
Iittala for Finnair, Kuulas. Photo: Copyright © Finnair. 
The Business Class cabin renewal also comes complete with renewed service concepts to further enhance the customer experience. Customers will be enjoying a choice of dishes served on new chinaware designed by top Finnish designer Harri Koskinen and Iittala specifically for Finnair.
Finnair A350 Premium Economy
Finnair A350 Premium Economy. Photo: Copyright © Finnair. 
Finnish design house Marimekko has designed a new collection of unique textiles to complement the warm and inviting onboard atmosphere to create a premium customer comfort experience. These include a duvet and pillows for the Business class, as well as a neck pillow and a woven blanket for Premium Economy.
Premium Economy Class dining aboard Finnair
Premium Economy Class dining aboard Finnair. Photo: Copyright © Finnair.  
Finnair’s new Premium Economy cabin is being installed in all its long-haul aircraft for the first time, offering the airline’s long-haul customers a comfortable and stylish new cabin choice.
Finnair has also invested in a refresh of its long-haul Economy Class, with new seats and larger Inflight Entertainment (IFE) screens with an updated user interface for its A330 aircraft and three A350s.
Business class meal aboard Finnair
Business class meal aboard Finnair. Photo: Copyright © Finnair.  
Sixteen of Finnair’s A350 aircraft will see their Economy cabins receive new seat covers and an updated IFE user experience to bring them in line with the designs of the new Business and Premium Economy cabins.
Long-haul flights are key to Finnair’s strategy, with the Finnish carrier specialising in connecting Europe and Asia via the short, fuel-efficient northern route, as well as offering excellent connections to the US. 
In summer 2022, Finnair plans to serve nearly 100 destinations in Europe, Asia and the US including new long-haul routes to Busan, in South Korea, Tokyo (Haneda) in Japan as well as Dallas and Seattle in the USA.
Finnair A330 aircraft
Finnair A330 aircraft. Photo:Copyright © Finnair.  
Topi Manner, Finnair CEO, said: “Our investment to enhance the long-haul customer experience demonstrates the continuing commitment of the whole Finnair team to deliver a premium experience in every cabin on our aircraft.” “The pandemic has had a dramatic impact on our industry, but it has not changed our ambition to offer a modern premium experience as we continue to be the first choice for travellers connecting Europe and Asia.”
Finnair A350 aircraft
Finnair A350 aircraft. Photo: Copyright © Finnair. 
Ole Orvér, Finnair Chief Commercial Officer, said: “Space is today’s luxury, and we have put a lot of thought and attention to detail into creating the best Business Class seat for our customers.” “Both the seat and the whole Business Class experience is centered around customer comfort, space, and choice and is the culmination of our design ethos which will appear throughout our long-haul aircraft to redefine modern premium travel.” “We look forward to welcoming our customers to experience the new Finnair, as we roll out the cabin renewal across our long-haul fleet over the next two years.”
Finnair is a network airline, specialising in connecting passenger and cargo traffic between Asia and Europe via the short northern route. Sustainability is at the heart of everything we do – Finnair intends to reduce its net emissions by 50% by the end of 2025 from the 2019 baseline and achieve carbon neutrality latest by the end of 2045. Finnair is a member of the oneworld alliance. Finnair Plc’s shares are quoted on the Nasdaq Helsinki stock exchange.
Edited by Alisè Vitri
Avion Tourism Magazine
Text source and photos: Finnair Press Office
Photos and Visual: Copyright © Finnair
Helsinki Photo: Copyright © Sisterscom.com / Shutterstock
All rights reserved. Reproduction prohibited.

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