British Airways Business Class Collector's Kit
British Airways is renewing the travel experience in its Club World cabin with the introduction of new courtesy kits developed in collaboration with anatomē, a British brand specialising in luxury wellness. The new amenity kits are available from 26 October 2025 on long-haul flights departing from London Gatwick (LGW).
The collection is distinguished by four original designs, created by British artists, for passengers to collect. A project that celebrates British style, creativity and comfort, elevating the travel experience to 35,000 feet.
Each pouch contains a 10ml moisturiser and a 3ml multi-purpose balm from anatomē, formulated to hydrate and revitalise the skin during the flight, along with an eye mask, socks, earplugs and a dental hygiene kit.
The formulations, developed according to the principles of aromacology, combine botanical extracts and essential oils to nourish skin and mind. The botanical balm is enriched with organic shea butter, rosemary oil and vitamin E, while the moisturizer, based on aloe vera and hyaluronic acid, provides freshness and comfort even during long journeys.
The initiative reflects British Airways' commitment to sustainability: the new kits use recyclable aluminium packaging, reducing more than 26 tonnes of single-use plastic per year. The clutches are made of recycled fabric, the socks are made of recycled polyester, and the dental kits include bamboo toothbrushes, with recyclable paper wrappers.
