Iberia arrives on ChatGPT
Iberia presents its app on ChatGPT, a new digital solution designed to make flight search more natural and personalized. The announcement was made at the South Summit, one of the main international events dedicated to innovation, entrepreneurship and new technologies.
The new Iberia app on ChatGPT uses OpenAI technology and allows Travellers to interact with the company through a more flexible, contextual conversation that is closer to the way people actually plan a trip. The goal is to accompany the customer from the first initial ideas to access the booking process within the Iberia ecosystem.
To use the app, users can start a conversation by typing "Iberia". At that point, the app appears within ChatGPT and uses the context of the conversation to help the traveler complete the search. The first time you use it, you'll be prompted to connect your app and tell you what information can be shared.
The novelty is designed both for those who already know where and when to start, and for those who are still in the inspiration phase. If you have a specific destination, you can search for flights, select your cabin and continue to your booking in your usual Iberia environment. On the other hand, those with flexible dates or looking for travel ideas can make more open requests, such as a weekend getaway from Madrid or a city with pleasant weather in autumn.
The app can make suggestions based on the traveler's preferences, type of trip, and availability. Users can also consult a visual calendar with options related to prices and availability, making it easy to compare alternatives and choose the best time to go.
For passengers, the main benefit is a more intuitive search. Instead of immediately navigating through filters and screens, the traveler can describe what he wants and receive answers that are more in line with his needs: destination, period, budget, duration of the trip, cabin and style of experience.
The Iberia app on ChatGPT is available globally and can also be found in the app directory within ChatGPT. The company presents it as a new step in its digital strategy, aimed at integrating artificial intelligence into the customer experience.
The project is part of Iberia's innovation path and the Plan de Vuelo 2030, with the aim of developing services capable of making travel planningeasier. After previous conversational initiatives such as Iberia GPT, the company continues to develop digital tools designed to assist the user from initial inspiration to booking.
