L'Oréal brings beauty refills to duty free

L'Oréal Travel Retail launches the World Refill Month campaign in 14 international airports, bringing the message of refillable beauty to duty free . 

The initiative, launched on World Refill Day on 16 June 2026, invites passengers to choose refillable beauty products during the travel experience.

The project is part of the global #JoinTheRefillMovement movement of L'Oréal Groupe, which in 2026 involves 4 divisions, 18 brands and 28 products including skincare, fragrances, make-up and haircare. 

The goal is to transform the refill into a simpler and more natural choice, not only sustainable but also practical and convenient.

According to L'Oréal, 84% of consumers say they want to make more sustainable choices, but more information is needed to move from intention to purchase. 

This is why travel retail becomes a strategic channel: airports are places for discovery, shopping and contact with international brands.

The campaign includes reference brands and products from the L'Oréal portfolio, from premium fragrances to skincare and haircare. 

Between 2019 and 2025, the number of refillable options offered by the Group increased by 3.7 times, confirming the growing role of refills in the sustainability strategy of packaging.

For passengers, the novelty is the possibility of finding in the duty free a beauty offer that is more attentive to the reduction of materials and the continuity of use of the product. 

A choice that combines airport shopping, sustainability and new consumption habits before or after the flight.