Heathrow relaunches 'Redefine Your Beauty' with Avolta
Heathrow and Avolta bring back to the airport the "Redefine Your Beauty" campaign, active until 5 October 2026 in the four terminals of the London airport. The initiative involves World Duty Free stores with experiences dedicated to skincare, fragrances and wellness, along with travel retail offers and gifts-related to purchases.
Passengers will receive skincare consultations, express beauty treatments, fragrance discovery and interactive brand activations. During the campaign, a 10% discount on a beauty spend of £50 or more is also available, through vouchers distributed in stores and in digital format.
Among the novelties of 2026 is the debut at Heathrow of Dr Barbara Sturm, with its skincare range, samples and freebies on selected purchases. Caudalie instead offers interactive experiences and a "spin-to-win" game with discounts and mini beauty products.
Particular attention is paid to Terminal 5, where the Personal Shopper Lounge hosts free treatments by Elemis, Sisley and Augustinus Bader. Among the proposals are LED masks, pre-flight facial treatments and express services dedicated to eyes, hands and make-up.
The campaign also involves brands already present in the World Duty Free offer such as Nuxe, Acqua di Parma and L'Occitane and aims to strengthen Heathrow's role as an airport beauty shopping destination, integrating retail with services and experiences designed specifically for the time spent before departure.
FAQ
Until when is Redefine Your Beauty active at Heathrow?
The Redefine Your Beauty campaign is active until 5 October 2026 in the four terminals of Heathrow Airport.
Which Heathrow terminals does Redefine Your Beauty take place in?
The initiative involves all four Heathrow terminals through World Duty Free points of sale and spaces dedicated to beauty brands.
How does the 10% discount on beauty products work at Heathrow?
Passengers can get a 10% discount by spending at least £50 on beauty products, using vouchers available in World Duty Free shops and in digital format.
What beauty treatments are available at Heathrow Terminal 5?
The Personal Shopper Lounge in Terminal 5 offers complimentary treatments from brands such as Elemis, Sisley and Augustinus Bader, including LED masks, facials and express services for eyes, hands and make-up.
Which brands are participating in Redefine Your Beauty 2026?
Among the brands involved are Dr Barbara Sturm, Caudalie, Elemis, Sisley, Augustinus Bader, Nuxe, Acqua di Parma and L'Occitane.
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