L'Interdit Parfum by Givenchy
"Je vous l'interdis!", "I forbid you!", was Audrey Hepburn's famous response when Hubert de Givenchy, founder of the Maison Couture, asked her if he could market the perfume created exclusively for her three years earlier. From that anecdote was born the name of one of the most iconic fragrances in history: L'Interdit, the Maison's first perfume, a symbol of freedom, elegance and timeless femininity. Since 1957, this legendary perfume has been inviting women to push the rules and embrace their own uniqueness.
Since its reinvention in 2018, L'Interdit has demonstrated its singularity and sophistication. With L'Interdit Parfum, the new creation signed by master perfumers Dominique Ropion, Anne Flipo and Fanny Bal, the Maison writes a new chapter in this story of charm and seduction. A floral, woody and balsamic composition that expresses a more intense and profound sensuality, where the essence of bitter almond lights up the iconic bouquet of orange blossom, tuberose and sambac jasmine, enriched by the sweet elegance of mimosa.
Soaked in bitter almond essence, L'Interdit's iconic bouquet (quartet of orange blossom, tuberose and sambac jasmine) becomes brighter than ever thanks to the floral and powdery notes of mimosa absolute. The distinctive woody accord of vetiver and patchouli of L'Interdit reveals its noblest facets, while the amber notes of a trio of precious balms (myrrh absolute, opoponax and benzoin) give the perfume the characteristic of not being able to do without it.
For this new edition, the bottle of L'Interdit Parfum is dressed in gold and black, in a balance of transparency and mystery. The delicately gilded glass contrasts with the glossy black cutout, while the dark satin ribbon, sealed by the distinctive 4G logo, emphasizes its sensuality. Available in 35 ml, 50 ml and 80 ml formats, the bottle becomes a true object of desire, guardian of a fragrance with hypnotic power.
A contemporary reinterpretation of the iconic 1957 perfume, the 2018 L'Interdit Eau de Parfum redefined the canons of Givenchy femininity with a white floral bouquet crossed by a dark woody accord of devastating elegance. The emblematic perfume of the House of Givenchy goes beyond the limits of boldness and sophistication and, today, with the new creation of L'Interdit Parfum amplifies its power and refinement, offering a more intense, precious and irresistible version.
Edited by Nicole Villa, Avion Luxury Magazine
Text source and photos: Givenchy-LVMH Press Office
Photo: Copyright © Givenchy-LVMH
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