Ever-Youth Skin Collection, Dolce&Gabbana's new skincare with Gold Peptides
Dolce&Gabbana expands its Beauty proposal with Ever-Youth Skin Collection, a new skincare line consisting of four treatments developed to refine, tone and revitalize the skin. The collection includes Ever-Youth Gold Peptides Mask, Eye Serum, Serum and Cream, united by the presence of Gold Peptides and formulas that combine different cosmetic active ingredients with textures and details designed to transform the daily routine into a more sophisticated beauty ritual.
The positioning of the line revolves around the concept of skin longevity, interpreted through a combination of cosmetic research and sensory dimension. Dolce&Gabbana declares results measured through clinical and instrumental tests on individual products, with benefits that concern in particular elasticity, skin density, hydration, radiance and the appearance of wrinkles.
Gold Peptides at the heart of the new routine
The common element of the range is represented by Gold Peptides, inserted in formulations that change according to the treatment.
The Gold Peptides Eye Serum is dedicated to the eye contour and uses a refreshing heart-shaped applicator. The formula contains, among other ingredients, hyaluronic acid, primrose extract and acetyl hexapeptide-8. Dolce&Gabbana indicates a 22% increase in hydration after 30 minutes and a 20% reduction in the appearance of crow's foot wrinkles after two months of use.
The serum works on skin elasticity and density
The Ever-Youth Gold Peptides Serum has a milky and light texture and is formulated with Gold Peptides and sunflower sprout extract. According to data released by Dolce&Gabbana, the treatment improves skin elasticity by 34% after seven days and skin density by 22% after one month. After two months, the visible depth of wrinkles is reduced by 17% in the clinical and instrumental tests declared by the brand.
The formulation therefore aims to be included as a central phase of the Ever-Youth routine, before the application of the face cream.
Ever-Youth Gold Peptides Cream completes the ritual
Ever-Youth Gold Peptides Cream is the richest textured treatment in the collection. The formula includes Gold Peptides, Sodium DNA referred to by the brand as vegan PDRN and geranium extract, as well as emollient ingredients such as squalane and shea butter.
According to the tests reported by Dolce&Gabbana, the cream increases the sensation of skin fullness by 17% after 30 minutes and improves elasticity by 27% after seven days. After a month, the brand also reports an increase in radiance of 23%. The cream is also offered with a refill system, which allows you to replace the internal container while keeping the external glass packaging.
Skincare also built on sensory experience
Ever-Youth is not only presented as a sequence of functional treatments. Golden colors, creamy textures, dedicated applicators and references to Dolce&Gabbana's Sacred Heart build a visual identity consistent with the brand's language. Added to this is a new fragrance developed to accompany the collection, with a warm and luminous composition designed to make the moment of application an integral part of the experience.
With the Ever-Youth Skin Collection, Dolce&Gabbana thus strengthens its presence in the premium skincare segment, combining the aesthetic dimension typical of the maison with a proposal built on specific formulas and measurable results declared through clinical and instrumental tests. The range currently includes Ever-Youth Gold Peptides Eye Serum, Serum, Cream and Mask, as well as a skincare beauty brush dedicated to the routine.
Edited by Nicole Villa, Avion Luxury Magazine
Text source and photos: Dolce&Gabbana Press
Photo: Copyright © Dolce&Gabbana / Photographer: Thomas Legrand
