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10 October 2025

Become Zenith, the new essence of Bentley Fragrances

A fresh and sophisticated scent, created by master perfumer Violaine Collas, embodies Bentley's vision of modern luxury: timeless craftsmanship, innovation and sustainability

Following the success of Bentley Become in 2024, Bentley Fragrances inaugurates a new chapter with Become Zenith, a creation that celebrates trust, ambition and the pursuit of excellence. If the first edition invited you to "collect your own story", Become Zenith accompanies the wearer towards the next step: reaching their personal peak, expressing their authenticity with confidence.

 

Become Zenith, Bentley Fragrances Foto: Copyright © Bentley Motors
Become Zenith, Bentley Fragrances Photo: Copyright © Bentley Motors

 

The fragrance was born from the inspiration of master perfumer Violaine Collas, recognized for her elegant compositions full of personality. With Become Zenith, Collas signs an olfactory symphony that combines strength and refinement, freshness and intensity, encapsulating the essence of an elegant determination.

 

Become Zenith, Bentley Fragrances Foto: Copyright © Bentley Motors
Become Zenith, Bentley Fragrances Photo: Copyright © Bentley Motors

 

The opening stands out for the lively energy of violet leaves, enhanced by spicy cardamom and the gourmand notes of cocoa. In the heart, accords of soft skin, smoked papyrus and earthy patchouli emerge, giving character and depth. On the finish, velvety vanilla, Sublimolide musk and sensual ambergris envelop the skin in a warm, persistent and reassuring trail, a symbol of a quiet strength.

 

Become Zenith, Bentley Fragrances Foto: Copyright © Bentley Motors
Become Zenith, Bentley Fragrances Photo: Copyright © Bentley Motors

 

The bottle, faithful to the sculptural shape of the original Become, is reinterpreted in an intense purple shade, a color that embodies boundless energy and ambition. Every detail reflects Bentley's commitment to sustainable luxury: 11% post-consumer recycled glass; 100% recyclable aluminum cap; biodegradable gradient finish and fully recyclable packaging. Bentley Become Zenith Eau de Parfum is available in the 100 ml format. A perfume created for those who aspire to reach their peak and invites the wearer to pursue bold ambitions with determination.

 

By the editorial staff, Avion Luxury Magazine

Text source and photos: Bentley Motors Press Office

Photo: Copyright © Bentley Motors


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