08 July 2021

Unleashed: an automotive icon

E-Type UK presents 'Unleashed', a new brand dedicated to reimagining the E-type with modern performance and creature comforts
E-Type UK, renowned restorer of the definitive classic sports car - has introduced an all-new brand dedicated to reimagining the E-type. The 'Unleashed' brand's first creation is an E-type Series 3, refined and upgraded in every way to create the ultimate incarnation of Jaguar's V12-powered icon. Developing the British icon further, with a strengthened and tweaked platform, the Unleashed offering embodies a completely restored, re-engineered and reimagined example with a plethora of enhancements to the car's drivetrain, body and interior. Unleashed simultaneously remains true to its iconic essence whilst offering the driver thoroughly enriched and reliable on-road performance.
 
Unleashed by E-Type UK
Unleashed by E-Type UK. Photo: Copyright © E-Type UK. 
 
True V12 potential - Unleashed
At the heart of Unleashed sits a significantly enhanced V12 engine, re-engineered by E-Type UK's team of leading experts. Each of the 12 cylinders has been re-bored to increase the engine's capacity by 800cc, taking it from 5.3 litres to 6.1 litres, with a new 12-branch ceramic-coated stainless-steel sports exhaust ensuring Unleashed's thunderous #performance is accompanied by a free-flowing engine note - although still subtle enough to remain a comfortable grand tourer.
 
Unleashed by E-Type UK
Unleashed by E-Type UK. Photo: Copyright © E-Type UK. 
 
Fed by a new bespoke side-draft electronic fuel injection system pioneered by etypeuk, power output is boosted to 400bhp to provide a prodigious thrust at full throttle, amplifying the timeless thrill of one of the greatest sports cars ever built. This power is transmitted to the rear wheels via a new 5-speed gearbox and lightened flywheel.
 
Unleashed by E-Type UK
Unleashed by E-Type UK. Photo: Copyright © E-Type UK. 
 
Unbridled power requires an abundance of stopping power, which is why Unleashed is fitted with 4-piston brakes with grooved vented discs and braided brake lines, providing supreme feedback and performance through the brake pedal. Ensuring mechanical reliability in all driving conditions has been a cornerstone of developing Unleashed. Under the bonnet can be found a performance high-flow aluminium radiator, oil cooler coupled with ECU-controlled cooling fans for optimum temperature control, affording owners total peace of mind.
 
Power is nothing without handling to match it, which is why the Unleashed's chassis is fitted with fully adjustable shock absorbers, allowing for complete customisation to reflect a driver's personal preference when it comes to ride comfort and cornering stability. Sports torsion bars alongside PU suspension bushings advance the handling ability of the Unleashed to even greater heights. 
 
Unleashed by E-Type UK
Unleashed by E-Type UK. Photo: Copyright © E-Type UK. 
 
A rolling piece of art
The exterior of the Unleashed has been subtly finessed to create a sleeker, more flowing profile whilst retaining the unmistakable outline of the original Series 3 E-Type. The front section is led by a custom-made wrap-around chrome bumper which is simplified in its design to provide a smoother aesthetic. Both the front grille and badge are custom-designed units, now providing a 'floating' effect to simplify and modernise the look. The rear of the car is adorned with a handcrafted single-piece chrome bumper.
 
Unleashed by E-Type UK
Unleashed by E-Type UK. Photo: Copyright © E-Type UK. 
 
In the spirit of enhancing the car's character, rather than detracting from it, Unleashed retains the E-type's famous wire wheel alloys, though with an increased size of 16" to allow for the housing of the competition brakes. As a result, Unleashed boasts a lower and wider stance. The prominent bonnet design of the Series 3 E-type remains and is now complemented by extended louvres to allow for improved engine cooling. LED optical headlamps with daylight running function greatly advance the all-around usability of the car -  as well as providing a unique visual signature - with visibility both inside and outside the car in low light improved significantly.  
 
Bespoke interior with a modern touch
The immaculate quality and attention to detail are as clear inside Unleashed as on the outside. A totally bespoke cabin, adorned with subtle modern touches forms a truly elegant environment that answers all the needs of the modern driver. Custom-made leather seats, hand-stitched using the finest quality leather, ensure driver and passenger comfort no matter the journey. Each seat is fitted with heating elements, meaning winter drives are just as enjoyable as any in summer.
 
Unleashed by E-Type UK
Unleashed by E-Type UK. Photo: Copyright © E-Type UK. 
 
A piano black dashboard fascia parallels the aluminium centre console, housing many vehicle controls. The driver is greeted with gauges embellished with chrome, illuminated by LEDs. Additional driver conveniences include remote central locking, engine start button, electric windows, Bluetooth connectivity, surround-sound speakers heated front windscreen and full air-conditioning system. Each Unleashed example is handcrafted and restored to perfection over 4,000 hours, with prices from £325,000 plus the cost of a suitable Series 3 E-type donor car.
 
Unleashed di E-Type UK
Unleashed by E-Type UK. Photo: Copyright © E-Type UK.
 
E-Type UK
Founded in 2008, E-Type UK is one of the leading authorities for sales, restoration, maintenance and upgrades for the iconic Jaguar E-Type, earning a stellar reputation for the attention to detail and precision of its work as well as the approachable and professional nature of its team. E-Type UK was born out of passion for a truly iconic car that it wanted to see return to its former glory. Under the control of father and son duo Dominic and Marcus Holland, E-Type UK has single-model expertise - all of E-Type UK's work is performed on the E-Type alone, allowing it to be innovative and push the boundaries. The company specialises in E-Type upgrades, including pioneering V12 and XK fuel-injection systems, as well as five-speed gearboxes. These are just two ways E-Type UK is able to add something extra special and completely unique to the driving experience while retaining originality and remaining true to the marque. Staff members have won countless awards for their restoration work - including at Salon Privé and Villa d'Este concours events - owned the legendary E-Type themselves and are truly passionate about all classic carsBetween them, the team has decades upon decades of experience at the highest level of classic restoration and maintenance. E-Type UK offers immaculately restored cars with the perfectionist touch the company has become famous for.
 
Edited by Lisa Maria River
Avion Luxury Magazine
Text source and photos: E-Type UK Press Office
Photos: Copyright © E-Type UK 
All rights reserved. Reproduction prohibited. Copyright © Sisterscom.com
 

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