06 March 2024

New look for Signature Aviation

New visual identity and transformation for the Future. New brand elements will be showcased at Booth 1100 at the 2024 NBAA Schedulers and Dispatchers Conference in Fort Worth, Texas from March 12-14, 2024

Signature Aviation, the largest operator of private aviation terminals globally, has unveiled a transformation in its visual identity, introducing a new logo and brand elements that mirror its mission of connecting the world through secure, seamless, and exceptional experiences. The new appearance of Signature signifies a dedication to innovation and the company's role in enabling its guests, team members, and communities to achieve new heights.

Signature's transformation embodies many significant commitments made across its business to innovate and enhance connections with guests. This includes reimagining the terminal experience, launching a new coffee program in collaboration with Lavazza, and integrating innovative technology to streamline guest communications.

The inspiration behind the brand, rooted in guest connections, pays homage to Signature's team members, who have recently received recognition as one of the "Best and Brightest Companies to Work For". A commitment to excellence in safety, teamwork, trust, and innovation has fostered a culture that places precision and connection at the core of every guest interaction.

“The Signature experience is built on a culture of hospitality, from consistently anticipating, communicating and delivering our guests' needs on-time, to fostering authentically warm and appreciative environments”, said Signature Aviation Chief Commercial Officer Derek DeCross. “This brand transformation allows us to bring the most crafted, exceptional experience in private aviation to every guest we serve at every connection point across our global network”.

The new brand elements will be on display at Booth 1100 during the 2024 NBAA Schedulers and Dispatchers Conference in Fort Worth, Texas, from March 12-14, 2024. Further insights into the design process and updates to the visual identity will be accessible through interactive content within Signature’s booth.

Edited by editorial Staff, Avion Luxury Magazine

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