06 March 2024
New look for Signature Aviation
New visual identity and transformation for the Future. New brand elements will be showcased at Booth 1100 at the 2024 NBAA Schedulers and Dispatchers Conference in Fort Worth, Texas from March 12-14, 2024
Signature Aviation, the largest operator of private aviation terminals globally, has unveiled a transformation in its visual identity, introducing a new logo and brand elements that mirror its mission of connecting the world through secure, seamless, and exceptional experiences. The new appearance of Signature signifies a dedication to innovation and the company's role in enabling its guests, team members, and communities to achieve new heights.
Signature's transformation embodies many significant commitments made across its business to innovate and enhance connections with guests. This includes reimagining the terminal experience, launching a new coffee program in collaboration with Lavazza, and integrating innovative technology to streamline guest communications.
The inspiration behind the brand, rooted in guest connections, pays homage to Signature's team members, who have recently received recognition as one of the "Best and Brightest Companies to Work For". A commitment to excellence in safety, teamwork, trust, and innovation has fostered a culture that places precision and connection at the core of every guest interaction.
“The Signature experience is built on a culture of hospitality, from consistently anticipating, communicating and delivering our guests' needs on-time, to fostering authentically warm and appreciative environments”, said Signature Aviation Chief Commercial Officer Derek DeCross. “This brand transformation allows us to bring the most crafted, exceptional experience in private aviation to every guest we serve at every connection point across our global network”.
The new brand elements will be on display at Booth 1100 during the 2024 NBAA Schedulers and Dispatchers Conference in Fort Worth, Texas, from March 12-14, 2024. Further insights into the design process and updates to the visual identity will be accessible through interactive content within Signature’s booth.
Edited by editorial Staff, Avion Luxury Magazine
Text source: Copyright © Signature Aviation Press
Photo visual: Copyright © Sisterscom.com / RyanFletcher / Depositphotos
Private Jets
You might be interested in
Business & General aviation
FBO
Dubai's first fully private terminal
Falcon Executive Aviation develops new multimodal FBO Terminal for next-generation helicopters, private Jets and eVTOL mobility, ushering in a new era of fast and sustainable travel in Dubai
Business & General aviation
FBO
Signature opens new private terminal in Palm Beach
The new PBI North terminal with a contemporary design offers multiple lounges, a family lounge, premium amenities, meeting rooms, a bar and renovated spaces for passengers and crews transiting through South Florida
Business & General aviation
FBO
Jetex arrives at Milan Linate Prime
The global private airline expands into Italy with the opening of Jetex Milan, scheduled for early 2026, consolidating Milan Linate Prime as Europe's leading hub for business aviation
Advertising
AVION LUXURY MAGAZINE
in digital version
DESTINATIONS Caribbean Sanctuary: Sugar Beach a St. Lucia • Return to Paradise: Constance Hotels & Resorts alle Seychelles. JETS Beyond Aero: il jet privato del futuro è a idrogeno • Cessna Citation Gen3: eleganza e tecnologia ad alta quota • G700 Qatar Executive: il nuovo volo privato. CARS Jean Bugatti, l’eredità dell’eccellenza • E-type Commemorative: l’icona si reinventa. YACHTS Voyager 45: l’essenza del viaggio esclusivo • Attitude: stile sull’acqua. LIFESTYLE Alta Orologeria: visioni d’Antartide • Heart to Earth, Alta Gioielleria spirituale • In viaggio con Bentley.
