Avis and ITA Airways promote the culture of donation
AVIS - Italian Blood Volunteers Association and ITA Airways have signed a new collaboration protocol aimed at strengthening the culture of blood donation in Italy. The agreement unites two realities that, every day, play an essential role for the community: AVIS through the donation, the airline through the connection between people and territories.
Information and awareness in the company
ITA Airways will launch specific information programs aimed at its employees, with the aim of increasing awareness of the importance of blood donation and encouraging active participation in AVIS initiatives. The company will also make its communication channels available to spread the message of the association, thus reaching hundreds of thousands of Travellers every day.
ITA Airways' sustainable commitment
Sustainability is one of ITA Airways' strategic pillars, expressed in the "Under The Same Sky" Manifesto, which includes projects intended to generate value for customers, communities and the territory. The partnership with AVIS is part of this path, with the aim of amplifying its social impact through collaborations with non-profit organizations.
Blood donation in Italy: the updated numbers
- 1,678,573 active donors (28 per 1,000 inhabitants)
- Composition: 66% men, 34% women
- Over 3 million donations made annually
- In the first 10 months of 2025: +1% in the amount of plasma destined for pharmaceutical production, for a total of more than 767 tons.
