easyJet brings K-beauty on board
easyJet introduces a new beauty box dedicated to Korean skincare on board, becoming the first airline in the UK and Europe to offer a multi-brand K-beauty set created exclusively for its passengers.
The box is called "Passport to K-Beauty" and is available on easyJet flights from 2 July. Created in collaboration with Luneia Brands, it brings together a selection of Korean skincare products designed for those who want to take care of their skin even while traveling.
The beauty box offers a complete six-step routine, with mask, cleanser, toner, serum, cream and sunscreen. The set includes products from Korean brands such as Beauty of Joseon, Skin1004, Thank You Farmer and Axis-Y, collected in a waterproof cosmetic pouch, practical to take in the cabin, suitcase or beach.
For passengers, the advantage is also economic: the retail value of the box is £76, while on board EasyJet can be purchased for £44. The new beauty box is also born from the success of the Korean skincare products already present in easyJet's CAFE SHOP offer. Among them, the Biodance Bio Collagen Real Deep Mask, which became one of the bestsellers on board after the launch.
