Qatar Airways Creative 100
In an unprecedented move, Qatar Airways has announced an international collaboration with Swizz Beatz, a Grammy Award-winning artist, entrepreneur and leading figure on the global creative scene. The partnership was unveiled during Art Basel Paris 2025, where the company - elected "World's Best Airline" by Skytrax in 2025 - is a Premium Partner of all five Art Basel fairs around the world.
Together with The Dean Collection, founded by Swizz Beatz and Alicia Keys, the Qatar Airways Creative 100 is born, an annual platform dedicated to the 100 most influential creatives on the planet, from fields ranging from art to design, from music to technology, up to sport. The first edition will be inaugurated during Art Basel Qatar in February 2026.
Among the first names announced are South African DJ and producer Black Coffee, Olympic fencing champion Miles Chamley-Watson, Bang & Olufsen CEO Kristian Teär, designer Yoon Ahn (Ambush, Dior Homme), and Flavio Manzoni, Ferrari's Chief Design Officer. From the art world, Kennedy Yanko and Patrick Eugene, known for their works that explore identity, matter and contemporary culture, will be celebrated.
The collaboration will also have an experiential dimension for Qatar Airways passengers, with exclusive merchandise and in-flight initiatives inspired by the Creative 100. During the announcement, the company unveiled the special Formula 1® livery linked to the partnership, while a new design dedicated to the FIFA World Cup 2026™ will be presented in the coming months.
A global digital platform dedicated to the Qatar Airways Creative 100 is also on the way, with interviews, films, podcasts and city guides curated by the project's creatives. Qatar Airways Privilege Club members will be able to access exclusive content, masterclasses and invitations to international events related to the world of art and culture.
