Iberia lands on TikTok

Iberia just launched its profile on TikTok with a debut video in which its employees invite users to follow the airline on this social network, to learn about the airline's day-to-day work, find out surprising facts about the planes and incredible destinations Iberia flies to, and, above all, to get to know the whole team behind the airline.

 

 

With its Tik Tok channel, Iberia opens up to a new communication trend, more entertaining and light-hearted, and also to a younger and hyperconnected segment of the public.  From its Tik Tok profile and led by its employees, Iberia will mainly deal with backstage content about the world of aviation as well as offering travel tips to its followers. All with three premises: humour, prestige and differentiation as key elements to entertain, inform, and inspire customers.