Emirates and flydubai support digital payments in Dubai
Emirates and flydubai have signed two Memorandums of Understanding (MoU) with the Dubai Finance Department (DOF) to develop digital payments initiatives and support the Dubai Cashless Strategy, thus strengthening the emirate's role as a global hub of the digital economy.
In 2024, Dubai welcomed over 18.7 million international visitors: a tourist basin that represents the main untapped potential for the growth of digital payments, given that many Travellers still rely on cash.
The MoUs were signed by Adnan Kazim, Deputy President & Chief Commercial Officer of Emirates, and Hamad Obaidalla, Chief Commercial Officer of flydubai, together with Ahmad Ali Meftah, Executive Director of the Central Accounts Sector of the DOF.
The collaboration builds on DOF's established network of relationships with government departments and Emirates and flydubai's expertise in digital transactions, with a large part of the two airlines' global business already managed via electronic payments. Emirates offers customers 14 payment gateways, while Skywards, the shared loyalty programme, operates entirely with digital currency to earn and redeem rewards.
The agreements provide for the joint development of innovative solutions through the exchange of expertise, technical know-how and best practices, as well as workshops and training sessions to monitor and promote the adoption of digital payments in the travel and tourism sector.
The initiatives will be aimed mainly at tourists and Travellers heading to Dubai, with the aim of making digital payments simpler, safer and more accessible. Awareness campaigns, targeted incentives and advanced solutions such as contactless payments are planned.
Launched in 2024, the Dubai Cashless Strategy aims to reach 90% of digital transactions between public and private by 2026, with an estimated impact on economic growth of over 8 billion dirhams per year. The initiative is part of the Dubai Economic Agenda (D33), which aims to boost fintech innovation, competitiveness and ensure secure, intuitive and integrated digital payment experiences across all sectors.