The One on tour in international premium airports
After the debut with a Pop-up at Bangkok Suvarnabhumi Airport (BKK), Dolce&Gabbana Beauty extends the celebrations for the twentieth anniversary of The One to the most important international traffic hubs.
The activations involve strategic airports such as: London, Frankfurt, Dubai, New York, Los Angeles, Rio de Janeiro, Mexico City and Panama City.
The spaces dedicated to The One are characterized by immersive installations in iconic gold tones, with a path that enhances the history of the franchise and introduces the new fragrances The One Eau de Parfum Intense and The One For Men Parfum.
Inside the podiums, Travellers can experience personalised digital consultations and discover the entire Dolce&Gabbana Beauty universe.
Retailtainment activities - instant photographs and recording of personalized messages - strengthen the emotional involvement of the international audience, while the gift wrapping area allows you to transform the purchase into a tailor-made experience.
With this initiative, Dolce&Gabbana consolidates its presence in the luxury beauty travel retail segment, using airports as experiential platforms with high traffic and international visibility.
The activation confirms the role of large hubs as real strategic touchpoints for branding and engaging a premium global clientele.
