Moncler at Shanghai Hongqiao Airport

Moncler recently opened an exclusive concept store in Terminal 2 of Shanghai Hongqiao International Airport. The opening marks an important milestone in the brand's strategy in the travel retail sector, offering travelers an 85-square-meter space fully managed by the brand.

 

The new store has been designed to create an immersive shopping experience . The décor stands out for its combination of elegant colors such as black and white, accompanied by marble surfaces that give a touch of sophistication. The expansive façade welcomes visitors, while strategically placed mirrors add to the feeling of space and immersion.

 

 

Inside the concept store, customers can discover a carefully curated selection of Moncler collections, designed to meet the tastes and needs of modern travelers. Each item is displayed as in an art gallery, to offer a relaxed and sophisticated shopping experience.

 

Marco Passoni, Senior Executive VP of 2.0 & Partners, he commented: "Moncler has demonstrated its ability to create truly engaging brand experiences, designed to adapt to the unique nature of travel retail. This new store in Shanghai Hongqiao is a perfect example of this approach."

With this opening, Moncler reaffirms its commitment to providing high-end shopping experiences to travelers and further strengthens its presence in the travel retail market in China.

Partnership with Skyscanner 

---