Briciole is renewed at Milan Linate and Milan Malpensa airports
Briciole presents the new concept at Milan Linate and Milan Malpensa Terminal 1 airports, strengthening its presence in the travel catering segment. The restyling concerns two strategic areas for airport flows in Northern Italy: the air-side area of Linate and the check-in area of Malpensa T1, where the brand offers a new coffee and bakery experience designed to accompany Travellers before the flight.
The renovation of Briciole responds to the evolution of airport foodservice, increasingly oriented towards combining quality of offer, speed of service and comfort of space. The new format has been designed to adapt to the times and needs of passengers, who are looking for practical, recognizable and pleasant solutions in airports, both for a quick breakfast and for a sweet or savory break before boarding.
Particular attention has also been paid to the enhancement of the food offer, with a more accurate display of cafeteria and bakery products and sweet and savory proposals. For the passenger, this means greater immediacy in the choice, better readability of the assortment and a smoother shopping experience.