08 July 2021

Juana Martín: “Sel Noir” Haute Couture Collection

The designer Juana Martín presents her new collection “Sel Noir” at the Paris Haute Couture Fashion Week

Juana Martín is, since 2018, one of the regular designers of the Paris Haute Couture Fashion Week. The new collection of the Cordovan designer is presented for the consecutive time in digital format, and reflects the rebirth after a complex period. The Spanish designer Juana Martín presents today through the digital audiovisual format her new collection, “Sal Negra” (“Sel Noir”), at the Paris Haute Couture Fashion Week.

Juana Martin Fall-Winter 2021-2022 Haute Couture Collection

The digital format in which the collection is exhibited brings a great audiovisual impact. Images are closely linked to nature, which take us directly to where the Fashion Film was recorded, the unmistakable Salinas de la Bahía de Cádiz, which belong to the Cultural Heritage of Andalusia, in the middle of dawn.

Symbology is crucial in “Sal Negra”: the dawn represents the rebirth of a new stage after a turbulent year and the very name of the collection is reinforced by the scenario in which the catwalk takes place.

The designer’s new collection can be interpreted from two points of view, taking as a reference, the prominence and symbolism of the color black: On the one hand, from the trajectory and the origins of Juana Martín herself, her roots and her particular and recognized style. And, on the other hand, from a personal vision in which “Sel Noire” reproduces the situation experienced this past year around the world.

Collection lines

Black Salt is characterized by volume, structure and the binomial and paradox between black and white, light and dark. In terms of patterns, volumes and exaggerated structures invade the garments, especially on the sleeves. We also find a combination of straight lines to which are also added the curved format in more organic shapes.

The main fabrics are embroidered satins, structured organza with whalebones, taffetas, pleats, silk chiffons and a sophisticated crystal mesh coat.

Fabrics and textures take an important role in her video-parade, as they make an important contrast with the homogeneous blue sky and the infinite

sand that can be seen in the background. The colors of nature that serve as a backdrop merge and are part of the colorful of this collection.

When talking about the color palette, there is an important influence of the feelings experienced in the last year: black is dominant, although, in a sea of dark tones, a light stands out. In a succession of black looks only one of them is radiant white. This reflects the light at the end of the tunnel that we are gradually glimpsing. Although still apparently weak, this light carries a great strength.

This is Juana Martin’s latest collection, a tribute to the current situation in the world, through unique fabrics, extreme structures, two unique colors and the personal reflection of the designer since her beginnings until now, more than fifteen years.

Edited by Maria River

Avion Luxury Magazine

Text source and photos: Juana Martin Press Office

Flight by private jet