YSL Beauty conquers Buenos Aires airport
At Ezeiza International Airport, in Buenos Aires, a new multi-sensory experience has been inaugurated that will redefine the concept of airport shopping.
Avolta, in collaboration with L'Oréal and the local airport operator, has brought the "YSL Beauty Light Club" to Argentina for the first time, a futuristic concept that blends luxury, innovation and entertainment.
Distributed in the retail spaces and food & beverage outlets of the airport, the project bears the signature of the famous Yves Saint Laurent fashion house and stands out for its bright and engaging aesthetic. The experience is developed through captivating visual corners, interactive installations and an environment enriched by music generated by artificial intelligence, designed to welcome travelers and accompany them on an olfactory and visual journey.
The protagonists of the installation are the brand's iconic fragrances, such as Libre and MYSLF, together with the make-up novelties of the Make Me Blush line. The spaces are designed to invite discovery, stimulate the senses and transform a simple wait at the airport into an exclusive and memorable experience.
The project is part of Avolta's broader strategy, which aims to innovate travel retail through collaborations with prestigious global brands. The goal is to offer premium experiences that go beyond the purchase, involving the traveler already during his passage through the airport and strengthening the bond with the brands also thanks to personalized loyalty programs such as the Avolta Club.
With the "YSL Beauty Light Club", the Buenos Aires airport confirms itself not only as a transit point, but also as an experiential destination, where luxury meets technology to tell the best of contemporary beauty.
