New Louis Vuitton boutique at Malpensa

Milan Malpensa airport is confirmed as an increasingly popular destination for high-end travel retail. The latest news is the opening of the Louis Vuitton boutique, located in the airside area of Terminal 1, just after security checks and near boarding B next to the new Dior Boutique.

The space, designed to offer a shopping experience consistent with the brand's urban boutiques, welcomes travelers in an essential, elegant and bright environment. The minimalist design, neutral tones and quality materials create a relaxed atmosphere, perfect for discovering and buying iconic bags, small leather goods, accessories and ready-to-wear items before boarding the plane.

This opening represents a strategic step in the expansion of the luxury store sector at Milan Malpensa airport, which is experiencing constant growth both in terms of sales and variety of offer. The Parisian brand is part of a rapidly evolving retail ecosystem, which aims to offer international passengers (especially those from Asia and the Middle East) a complete and personalized shopping experience.

Malpensa thus strengthens its role as an international hub not only for flights, but also for lifestyle, with an offer increasingly oriented towards combining functionality, exclusivity and comfort. The presence of Louis Vuitton at Terminal 1 of Milan Malpensa International Airport further raises the profile of the airport and positions it among the European airports with the most prestigious shopping proposal.

The simultaneous opening of the Dior and Louis Vuitton boutiques at Terminal 1 of Milan Malpensa airport represents much more than a simple expansion of the commercial offer: it is a clear sign of strategic positioning. Malpensa evolves from a transit airport to a global luxury destination, where the travel experience is intertwined with style, elegance and quality of services.

Underlining the significance of this transformation is Luigi Battuello, Chief Commercial Officer of SEA, who says:

"With the arrival of Dior and Louis Vuitton, Malpensa confirms itself as a true global luxury destination and a reference point for excellent airport shopping. The investment by iconic brands reflects our vision: an increasingly international, modern, credible airport for partners and attentive to the needs of global travellers".

A statement that highlights the ambition of the Milan airport to strengthen its identity within the international airport circuit, attracting premium brands and an increasingly select audience.