Travel linen meets the colours of Marrakech

Gutteridge presents the SS26 Summer collection dedicated to men's linen, a proposal designed to accompany the summer with lightness, style and natural sophistication. The brand brings its sartorial heritage into a story inspired by Marrakech, transforming the colors, atmospheres and suggestions of Morocco into a versatile summer wardrobe, suitable for the city, travel and leisure.

The absolute protagonist of the collection is linen, an iconic material of the summer and an ideal choice for those looking for fresh, natural garments that are easy to wear even on the move. Essential shirts, light suits and relaxed silhouettes build a casual elegance, capable of moving from the intense light of day to the warmer atmospheres of summer evenings.

The new Gutteridge proposal interprets menswear with a balance between comfort and sophistication. Soft-fit pleated trousers, polo shirts with "footballer" collars and models with buttons recall a retro-chic aesthetic reinterpreted in a contemporary way. The result is an essential but recognizable style, designed for a man who wants a well-kept wardrobe without appearing formal.

The color palette looks at the shades of the Moroccan earth. Sand, ecru, sage green and scorched earth define a natural and sophisticated proposal, alternating bright and dusty shades with deeper shades of brown and green. Each garment thus becomes part of a visual story that recalls the journey, the landscape and the relaxed elegance of the Mediterranean summer.

To complete the collection there are accessories designed for the modern urban explorer: leather sandals, suede moccasins, light scarves and leather bags. Elements that reinforce the travel vocation of the proposal, ideal for those who are preparing a departure, a holiday or a weekend and are looking for versatile garments to easily put in their suitcase.

Gutteridge's presence in travel retail makes this collection particularly consistent with the airport shopping experience. The brand is in fact present in the Italian airports of Naples Capodichino, Venice Marco Polo and Catania Fontanarossa, confirming a strategy that brings masculine elegance even to the places of departure.

For the passenger, the airport shop becomes a useful opportunity to buy clothes and accessories before the trip: a linen shirt for a warm destination, a light suit for a date out of town, a duffel bag or an accessory to use immediately during the holiday. In this context, the SS26 Summer collection responds in a concrete way to the needs of travellers: practicality, freshness, style and ease of combination.