Dioriginals: thirteen historic Dior perfumes rediscover their original essence

Dior brings thirteen fragrances that span almost eighty years of the House's history to the fore with the Dioriginals project, led by Francis Kurkdjian, Creative Director of Dior Fragrances. A work created to preserve compositions that, over time, have undergone variations related to the evolution of raw materials, production chains and international regulations.

At the base of the project there is a precise principle: even a perfume is a living creation. If the formula remains fixed on paper, the ingredients can in fact change according to availability, harvests, terroir or restrictions introduced over time. Small deviations that, as they accumulate, can progressively change some facets of the composition.

Hence the work conducted by Kurkdjian together with the Dior Fragrance Creation Studio, through the study of archives and original formulas. The goal is to bring each perfume closer to its initial identity, reconciling fidelity to the composition, quality of raw materials and contemporary requirements.

From Grasse to Paris, two chapters in the history of Dior

Dioriginals is ideally divided into two periods. The first, "Dior in Grasse", pays homage above all to the creations of Edmond Roudnitska and Diorling by Paul Vacher. The second, "Dior in Paris", collects fragrances born between the late seventies and early noughties.

The collection includes Diorama, Eau Fraîche, Diorissimo, Diorling, Diorella, Dioressence, Jules, Dolce Vita, Dune, Dune Pour Homme, Higher, Forever and Ever, and Higher Energy.

For each fragrance, the work follows a different path. In Diorissimo, created in 1956 by Edmond Roudnitska, Kurkdjian fully reconstructs the lily of the valley accord and works on a new quality of jasmine to recover the floral dimension of the original composition.

For Diorling, a 1963 floral leather chypre by Paul Vacher, it was necessary to identify technical solutions capable of replacing ingredients that are no longer usable today, while recovering the quality of jasmine and the notes of oakmoss present in the original formula.

With Dune, born in 1991, the intervention focuses on the green and marine component of the fragrance, enhancing blackcurrant and mandarin and working on the base of patchouli, sandalwood and vanilla to rediscover the softness and sensuality of the beginnings.

Dolce Vita, created in 1995 by Pierre Bourdon, on the other hand, recovers the strength of the fruity and spicy base, built around peach, cloves and cinnamon, together with cedarwood, sandalwood and a certified source of rosewood. The floral heart is also enhanced through the accords of jasmine and rose.

The return of the "Oval" bottle

Dioriginals also brings back to the fore one of the Maison's historical codes: the "Oval" bottle, introduced in 1948 for Dior Eau de Toilette. In transparent glass, with a teardrop cap and essential silhouette, the bottle is re-proposed in 2026 in its iconic form, with a textured label with a minimal design and a finely striped metal ring engraved with the CD monogram.

Where to Buy Dioriginals

 

The Dioriginals collection, on sale from October 2026, is available on Dior.com, in the Dior Beauty Boutique in Rome and at Rinascente Milano Duomo, Rinascente Tritone Roma, Rinascente Torino and Rinascente Firenze. 

 

The Dune, Dolce Vita and Diorissimo perfumes are available in full distribution, while the other fragrances remain reserved for exclusive distribution.

 

The indicative prices are 148 euros for Forever and Ever, Dune, Dolce Vita, Eau Fraîche, Diorissimo, Diorella, Dioressence, Diorling and Diorama, and 128 euros for Jules, Higher, Higher Energy and Dune Homme.

Dior creations can also be discovered and purchased in selected airport stores, which offer Travellers an exclusive shopping experience during their trip.

Curated by Nicole Villa, 

Avion Tourism Magazine

Text source and photos: Copyright © Dior